Something Fishy (in a good way!)

I wonder how many people would answer correctly if asked what Tasmania's largest farming activity is.

In a state which punches well above it's weight in producing world class produce, we are world leaders in fine fleece wool, Angus and Kobe Beef, poppies, cold climate wines, oysters, walnuts, stone fruits and a number of other agricultural products.

The one that out-strips them all though is Salmon.

Employing 12,000 Tasmanians and worth over $862 million, and growing, the Salmon Industry has received a lot of press over the last decade or so - not all of it favourable.

The Tasmanian Salmon Growers Association is the industry body that is responsible for providing information to the wider public and addressing concerns on the impact of our largest agricultural activity.

They have set up a website at which covers a lot of the concerns, and provides information on waterways,  salmon farming practices and the economic benefit that the industry brings.

Resilience Marketing were engaged to design and place a number of magazine ads to publicise the website and some key points that it covers.

You can see them here:


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