Rivalries have been around since Cain looked at Abel and thought this planet ain't big enough for the both of us.
Most rivalries are friendly like Federer v Nadal, Peter Perfect v Dick Dastardly and Mr Bean and the three wheeled car, some are commercially driven like Coke v Pepsi, Star Wars v Star Trek and The Beatles v The Stones.
Then we move to the death match face offs. Think Trump v Clinton, Vegans v Meat Eaters and Collingwood v everyone else.
Somewhere in the grand scheme of cultural rivalries sits a struggle between motorcycling behemoths - Harley Davidson and Indian Motorcycle.
Indian was there first having it's beginnings in 1901 in Springfield, Massachusetts and had their own way for two whole years until William S. Harley and the Davidson brothers, the ambitious upstarts from Milwaukee entered the fray.
The V-twin Motorcycle war for American Highways continued for 50 years until Indian Motorcycle stopped production in 1953. Winning the battle but not necessarily the war, Harley Davidson dominated the market for 60 years virtually unchallenged as undisputed King of the road.
Indian Motorcycle re-entered the battle in 2013 and quietly started taking market share off Harley Davidson and now 5 years later have steadily grown to once again take up the battle for motorcycle enthusiast's hearts and minds.
Indian Motorcyle Tasmania are the forward command post for Indian Motorcycle in Tasmania. Along with the full Indian range of bikes, they have accessories, can service any American V-Twin and can fully customise bikes to the owners specifications.
Resilience Marketing completed a new website for Indian a little while ago and look forward to continuing our relationship with a great bunch of people and and iconic American brand.
See the Web Site: