OK, so I'm a bit of an addict when it comes to fruit. Except pineapple - in my opinion anything that looks like Sideshow Bob on a plate should be ignored as a food and used as a pinata or target practice by our armed forces. Sam Panopoulos, a Greek restauranteur, living in Canada, who first decided to add pineapples to pizza died recently and whilst he was probably a great bloke I can't bring myself to mourn the loss of a man who did the world its second biggest disservice, the first of course being Fred Trump and his wife not using effective birth control.

Tasmanian fruits though are the bomb! No longer just the Apple Isle, our little state also punches above it's weight with Pears, Cherries, Grapes, Stone fruits and Berries in varieties too numerous to mention. Whilst our cooler climes are best suited to these fruits, Tasmanian Governors have been know to scarf the odd banana grown in their very own garden and many other species of fruit are grown around Tassie. Big bucks involved too - $27 million in exports in 2015 and growing, let alone the national market.

Such economic considerations pale into insignificance when enjoying a cherry pie or a berry sundae though! Our awesome fruit producers can send as much as they like overseas, as long as there's enough left over for me to bung it in some pastry, throw some ice cream on the side and wallow on the couch afterwards a very contented man!

Resilience Marketing have just completed a successful television campaign for Fruit Growers of Tasmania, creating awareness around their conference held in Launceston in late May. A resounding success all round, we are looking forward to continuing our relationship and being involved in the next event.

And apple pie - we're really looking forward to apple pie!

Here's the ad: