How can videos help my business across Tasmania or beyond?
If you are thinking to expand your business outside of Hobart across Tasmania or in Australia it’s good to know Google estimates that about 75% of all Internet activity in 2017 involves watching videos. So, it’s a great opportunity for you to use this statistic to your business’ advantage and show what you can offer to your target market inside videos they’re watching. Video production can help introduce your company, your products, and services, or help boost your business and attract more prospects. An article on Frozenfire claims that “A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.” Plus, it’s a gold mine for your ranking in the search engines as it helps to make your content more attractive than other types of content.
Two types of videos that can help your business and enable you to benefit from video production are as follows:
Corporate videos can be created for different purposes such as educating or training, corporate communications, overviews, sales purposes, events, etc.
This type of video is created to introduce a product and its features to the target market, run special offers on the product, or simply increase the number of sales.
Why videos are more popular than other content types?
Accessibility among a wider range of people
Video marketing can be done across many platforms such as YouTube. Therefor its accessibility is much more guaranteed than many other types of contents. So You’ll be seen better and faster among a wider group of people.
Videos, especially the ones using sounds and music can affect people’s emotions faster and showcase the concept with a face to make it more humane and realistic. That face and the human spirit in your content leads toward gaining more trust and create a better bond with your target market.
Gain more in less time
One of the reasons for the popularity of videos and therefore the growth of video production is that it helps people gather more information on a matter comparing to the time they need to spend and gather the same amount of information. The researches will be done for them and they only receive the result of the research and save time while learning the exact information they were looking for.