If you looked up metrosexual in any modern dictionary there would be a picture of me. Of course the caption would say "the opposite of this guy" and there would be a magnified inset showing my nasal hair in all it's dreadlocked glory.
Over the last decade or two there's been a shift in the male psyche. Pioneered by like minded celebrities, the metrosexual movement has become a growth industry, fast making ground in an area long considered the province of the female of the species. A growing number of young blokes no longer want to kick it like Beckham, they want to kick back like Beckham, get their nails done and chat about exfoliating while getting their nether regions waxed.
This after all is the instagram and tinder age, ocker has given way to lustre, and a less than well preened young lion is not suited to it.
Don't get me wrong, I'm not knocking it - just making an observation as an entrenched Gen Xer. Not my cup of tea, but I don't look wistfully at the cravats, high pants and waxed mustaches of previous generations either.
Each generation has defining characteristics and Gens Y & Z certainly excel at it - defining that is. And waxing, and eyebrow shaping!
Of course all this waxing, shaping and shaving has to be done by someone, which brings me to the subject of this post - Lisa at Lisa's Waxing & Tinting in Claremont.
Northern suburbs women have known about Lisa and her superb service for some time and the growing number of men's services on her list shows that they too are becoming in the know.
Resilience were approached by Lisa to build her a modern web presence that showcases her services and enables her to take online bookings. Months down the track, her clients have embraced booking through the website which has freed up Lisa's time to do what she does best - make her clients feel good about themselves.
Hmm, maybe these dreadlocks should go!
The Globe Hotel is in its 180th year, having first been established in 1839.
To put this in perspective, Ikey Solomon was still walking the streets of Hobart, Texas was still part of Mexico and Charles Darwin was 20 years away from publishing 'The Origin of the Species'.
Like Hobart, the Globe Hotel has changed a lot in that time. Ikey and his peers would not recognise the place today. Its colonial past made way in 1937 and the hotel was demolished in it's 99th year and a more modern establishment built. No doubt within its walls in either incarnation there would be many a tale of tragedy, triumph, derring doo and momentous local and world events that have transpired over time.
Now the hotel is a social hub for the South Hobart and greater Hobart community, a great place to unwind over a drink with friends. You can also have a meal in the dining room or bar, have a flutter, grab a bottle of wine or a six pack or watch the game on their big screens.
Whilst respectful of it's past, the Globe has recently undegone major renovations, has revamped its bar, loung and bottleshop, and has modernised all hotel spaces while maintaining an authentic hotel experience for patrons.
You can check out the spaces here as part of a virtual tour developed by Resilience Marketing: https://www.theglobehotelhobart.com.au/hotel-spaces/
Resilience also developed new branding and a new web site for the Hotel: https://www.resilience.com.au/project/globe-hotel/
How lucky are we to live in this beautiful place? If the magnificent River Derwent on most people's doorsteps isn't enough for envious mainlanders, we then have the even more magnificent Mount Wellington or Kunanyi standing like a sentinel watching over a diverse and cosmopolitan population of 200,000 people.
It's that diversity that has come to the fore over the last couple of decades - allowing choices in entertainment and food that us children of the 70's had no idea existed.
Growing up in that era was a culinary wasteland, the local fish and chip shops and a single Kentucky Fried Chicken were the only takeaway options, and apart from a few Chinese Eateries and the ubiquitous counter meals, restaurants were nearly all traditional collar and tie affairs and mostly out of reach for working families.
As our population diversified the choices in food did as well. One of the first restaurants I frequented as a young man was an unpretentious Italian place called Concetta's in Harrington Street. Cracked formica tables, chipped and uneven wooden school chairs but man was the food good - and cheap! It was the start of a life long love affair with pasta.
Nowadays think of a cuisine and Hobart has several restaurants that cater to it. Some are so so but most are exceptional giving Hobart and Tasmania a reputation as a food and wine mecca for foodie tourists.
One such exceptional restaurant has already cemented itself as a local bucket list eatery. Suminato offers a Japanese fine dining, but informal experience in the heart of Sandy Bay. Their modern take on traditional Japanese food is a unique experience - contemporary food a thousand years in the making.
Check out the web site we did for them and then make a booking - you'll be glad you did!
Many years ago while I was in America I got sick. I mean really sick.
A very small wound that I had on my foot decided it liked the local bugs and offered them a warm and cosy home in which to live and breed. Unfortunately it turned into the movie Animal House and my immune system was unable to stop the food fight.
It ended with a paramedic at Denver Airport, that my then wife had the Pilots call en route from New York, telling me that if I got on the next plane to fly home they'd probably take me off in a body bag.
Common sense prevailed and my one and only trip in an ambulance ended with me in hospital in Denver with acute sepsis and a fairly grim prognosis.
While I spent the next few days on antibiotics and drifting in and out of lucidity my wife and the travel insurance company explored all options available, one of which was medivacing me back to Australia with a medical team to look after me if I recovered sufficiently to fly. The price tag for this was $250k.
Fortunately it wasn't needed, firstly because the antibiotics after a week or so did the trick and I recovered fairly quickly once I stabilised, and secondly because the insurance company ended up denying my claim.
Fast forward 10 years or so and I was having a chat with David Watson, owner of Ambulance Private Tasmania and Targa Tasmania driver extraordinaire.
David had asked Resilience to revamp his website and I recounted my story after noticing that they offer international patient transport as a service. David explained that the $250k price tag for my situation was normal in his industry because a private plane had to be chartered and that and the costs of accompanying medical staff doesn't come cheap.
Fortunately for his international patient movements he had come up with a cheaper solution. By utilising his contacts and relationships within the medical and aviation industries he developed a way to transport patients safely on commercial flights with the same standard of care. Talk about game changers - now patients can be moved internationally for a fraction of the previous cost.
It's the way they handle everything - innovatively, personally, professionally and using best practice methods.
You've probably seen the Ambulance Private fleet hundreds of times out there moving patients to and from hospitals, medical appointments and their homes but haven't given it much thought.
That's the way they like it - maximum service and minimum fuss. Their patient transfer services are local, interstate and international and they also provide corporate and sporting event first aid services.
Here's their revamped web site: https://www.ambulanceprivate.com.au
Tasmanians are a generous lot. We punch above our weight when it comes to helping those who are temporarily, or in Alexis Downie's case, permanently disadvantaged.
Alexis has Muscular Dystrophy, a group of muscle wasting diseases caused by inheriting some dodgy genes which cause the body to either inhibit proteins needed for normal muscle development or produce toxins that break them down.
One in a thousand people live with the condition under it's various guises. Some are severe, tragically taking young lives early, and some such as the type I have allow people to develop symptoms later in life and only cause mid to minor disability.
One thing is for certain - they are all life altering for the person who drew the short straw and for their loved ones.
We were approached by Muscular Dystrophy Tasmania last year to help publicise their goal of providing a motorised chair for Alexis and a vehicle which was properly fitted to transport Alexis and her chair, as well as her family.
With the generosity of the wonderful John X we developed a television commercial, created a go fund me campaign, revamped their website and negotiated with Television Networks, who were also incredibly generous, to air the commercials.
That's where you, the people of this beautiful state of ours, stepped up.
The response to Alexis and her families plight was overwhelming.
I'm getting quite emotional writing this, maybe because of my personal connection with MD, but more likely because my faith in the goodness of people has been vindicated.
The generosity of spirit, community mindedness and sense of a fair go of the Tasmanian people have allowed Muscular Dystrophy Tasmania to give Alexis's family the keys to a purpose fitted vehicle and more importantly Alexis into a life changing chair.
You've changed a life and that's no small thing.
Guess I'd better explain before an army of exorcists turn up at Buckingham Palace. It's not Queen Liz I'm talking about it's something perhaps more dear to generations of Hobartians.
The Queens Head Hotel in North Hobart is a Hobart institution. It's been standing resolute on a prominent corner in the restaurant strip for decades as other establishments have waxed and waned around it.
Known for great food, cold beer and friendly service - it's the type of place that is modern yet timeless and transforms itself several times a day according to the time and clientele. Busy during lunch and dinner services, a laid back sports bar in between and then it really lets it's hair down as one of the last bastions of live music in Hobart once the diners have left and the musos take the stage.
There are also Tote facilities for those that like a punt and a dedicated pokies lounge.
Beds aplenty are waiting for any weary travelers wanting to stay in the area and sample the myriad of multicultural dining options available a stones throw from the pub. They have 10 comfortable rooms perfect for budget conscious visitors to our beautiful city
Resilience were chuffed to be engaged last year to build an online presence for the hotel and have completed a web site and a series of 360 degree video views of the accommodation options.
Check out the site and the 360 degree room views:
Visit Site: http://queensheadhotel.com.au/
See Room Views: http://queensheadhotel.com.au/room-tours/
I had a weird dream the other night.
I was in the Ballarat goldfields in the 1850's riding in a stage coach. I looked out the right window just in time to see a riderless horse pulling up along side.
Curious, I thought as movement on my left caught my eye. It was a man on a horse riding along side us. Quick as a flash he reached down and opened the door, doffed his hat as he moved through the coach, opened the door on the right side, scrambled up onto the other horse and rode off.
I knocked on the roof, signalling the driver to stop and asked him "What was all that about?"
He replied, "nothing to worry about - just a stage he's going through!".
With material like that it's fortunate that I haven't given up the day job - not so fortunate for you though!
This weeks shoutout goes out to our friends and clients - Peter and Tracy from Seabourne Coaches (@seabournecoaches ). They are the people to see for Tourism, Social and Corporate Bus Charters and have outstanding customer service levels.
They were in need to refurbish their rather tired web 1.0 original website and approached us to give them a fresh new look and carry that through to their facebook presence.
We ducked out to Richmond and took a few shots of Peter driving the bus in an iconic Tasmanian location and set about doing exactly that. Check it out below and give their facebook page a like while your at it!
Visit Site: http://seabournecoaches.com.au/
Rivalries have been around since Cain looked at Abel and thought this planet ain't big enough for the both of us.
Most rivalries are friendly like Federer v Nadal, Peter Perfect v Dick Dastardly and Mr Bean and the three wheeled car, some are commercially driven like Coke v Pepsi, Star Wars v Star Trek and The Beatles v The Stones.
Then we move to the death match face offs. Think Trump v Clinton, Vegans v Meat Eaters and Collingwood v everyone else.
Somewhere in the grand scheme of cultural rivalries sits a struggle between motorcycling behemoths - Harley Davidson and Indian Motorcycle.
Indian was there first having it's beginnings in 1901 in Springfield, Massachusetts and had their own way for two whole years until William S. Harley and the Davidson brothers, the ambitious upstarts from Milwaukee entered the fray.
The V-twin Motorcycle war for American Highways continued for 50 years until Indian Motorcycle stopped production in 1953. Winning the battle but not necessarily the war, Harley Davidson dominated the market for 60 years virtually unchallenged as undisputed King of the road.
Indian Motorcycle re-entered the battle in 2013 and quietly started taking market share off Harley Davidson and now 5 years later have steadily grown to once again take up the battle for motorcycle enthusiast's hearts and minds.
Indian Motorcyle Tasmania are the forward command post for Indian Motorcycle in Tasmania. Along with the full Indian range of bikes, they have accessories, can service any American V-Twin and can fully customise bikes to the owners specifications.
Resilience Marketing completed a new website for Indian a little while ago and look forward to continuing our relationship with a great bunch of people and and iconic American brand.
See the Web Site:
Pardon my French but this is a post about crap so it's entirely appropriate!
Now I'm no Kenny but I've seen a fair bit of excrement over the journey, in my first job as a young man I slipped over while running sales sheets at Bridgewater Saleyards and was covered in it from head to toe. To add insult to injury I was then forced to make a humiliating 4 km walk home with dried cattle manure flaking off with every step after my lift home abandoned me at Franklin Square.
Many years later I was cleaning out a rental property after the tenants did a midnight flit, opened the door to the shed in the backyard and was greeted by an avalanche of dirty nappies pooling around my ankles. The entire shed was knee deep with them, thousands of loosely covered land mines being consumed by seemingly millions of flies and insects and a stench that to this day I can't describe adequately.
There are other stories but in all honesty they're crap so let's get to the point:
Plumbing disasters and misadventures - most of us have at least one and the associated memories tend to stay with us for a long, long time.
By far and away the most unpleasant experience I've had with the old brown happened in 1994 when foolishly I decided to borrow an electric eel from a plumber mate and unblock my own drain.
Dave turned up, gave me a quick demonstration and scarpered. Years of experience right there! Left to my own devices it all started benignly enough, the eel was slowly heading down the pipe ready to cut through impediments like Homer Simpson through donuts. Nice warm summers day, cricket on the radio, pleasant thoughts of the steak we'd bbq later and a couple of beers to wash it down.
Then it hit! First was the sound, a high pitched whine, more of a distress call really. Not sure at that stage how the machine was supposed to react to the obstruction, I persevered and fed more cable as the head made agonisingly slow progress into the blockage. The whine got more pronounced, and then I got my first precursor of what was to come as material started exiting the pipe at and piling up a few feet away under the Rhododendron.
Somewhat naively I thought the eel would do it's thing, punch a hole through the accumulated matter causing the blockage, water would flow again and wash the errant material away leaving me to once again read the paper in peace on the throne. What followed was an attack on the senses so severe that Vlad the Impaler would have seen it as cruel and unusual punishment.
I'll leave the rest to your imagination - picture a mound of shiesse so big it would keep a colony of dung beetles happy for months, the accompanying smell so strong it pervaded everything and drew comments from the neighbours at every subsequent social gathering and a cable so messy that it spattered everywhere and rendered protective gloves and clothing useless. One can only dry retch so much!
I vowed then and there to never tempt the sewage gods again and whatever the cost to engage professionals for any plumbing needs I may have in the future.
Fortunately we have some great ones right here in Hobart and Sonney and the team at Ferret Pipemaster can help with blocked drains, drain maintenance and general plumbing needs all at very reasonable pricing.
Resilience have recently developed a Television Commercial and Web Site for them. You may have already seen the ad - it's hard to forget!
Resilience Marketing have always had a strong connection to live and local music. In addition to many individual projects for local musicians we have been instrumental in the creation, promotion and event management of the For the Fallen - Standing Room Only annual events that reunited Hobary's best bands of the 80s and packed out the Republic Bar year after year.
While the live music venues from those days - Tatts, Red Lion, Cadillac Cub, Travs, Winstons and many more may have gone the way of the dodo, 30 years on there are still a few of the musicians plying their trade successfully around the pubs and clubs of Hobart.
Any given weekend you can still find Billy Whitton, a local music icon, belting out Stray Cat Strut with as much gusto as he did with the Be Bop Brothers when they were the resident band at Tatts in the 80's sharing their stage with members of Dire Straits after their concert at KGV.
Another local legend from that era is Tony Voglino. Tony with his band Oz Lingo played many of Hobart's venues, always to packed houses. 30 years later Tony is still belting out tunes at venues like the Queens Head Hotel, Launceston Country Club and Paddy Waggon for a loyal following as well as being a much sought after entertainer for corporate functions and weddings. He has an amazing repertoire, borne from decades in the industry, and has recently released another album, It Is What It Is.
We were stoked when Tony approached us to develop his new web site and publicise the new album. You may have already seen the Television Advertisement which we produced and put to air recently and the web site is live and allows Tony's fans to download his music directly.
Check out your local gig guide to catch Tony live any given weekend, you won't be disappointed!
Here's the ad and website which feature production and graphic design work by our creative staff.
Visit Site: http://tonyvoglino.com/
In the immortal words of Nina Simone - "It's a new dawn / It's a new day / It's a new life for me / I'm feelin' good" and we're so enthusiastic about 2019 and beyond we'll let Nina break into song to set the mood:
Well not exactly a new life, because the one we have is pretty damn good, but a new look - that's right, we've taken our own advice and updated our brand.
The logo we've used for well over 20 years which you'd have seen featured in thousands of Television Commercials over the journey has been retired and is now relegated to the annals of history and a new improved version has been unveiled. Of course we've kept the forward bouncing ball as the centrepiece as it's the only way to go for us and our clients.
So it's a new dawn for Resilience with new branding and a new website - exciting!, but you can still expect the same great service levels, great marketing advice and great range of services and products that we are known for.
Let us know what you think:
I used to dread travelling to the mainland and telling people I was from Tasmania. Whilst I loved the place, I was immediately made to feel inferior through the "good natured" jokes and jibes directed at me by seemingly everyone I encountered. You know the ones - How do you spot a Tasmanian? He farts Snowflakes and Tasmania, proof that Kiwi's can swim. Of course there was also the "family jokes" which got a bit tiresome. Tasmania was viewed as quaint at best with the majority view being somewhat less complimentary.
How times have changed. Driven by tourism, wealthy sea/tree changers and our reputation for world class art, food and wine among other things, Tasmania is seen as a must visit destination for Australians and international visitors alike. Our economy is booming, winter - which used to be a time of hibernation, is alive with festivals and events and there is a vibrancy and pride about the place unmatched anywhere else in the country.
Far from being the butt of jokes from our neighbours on the big island to the north, now a declaration that you are Tasmanian is met with outright envy and wistful looks from people yearning to visit and experience all things Tasmanian.
Playing their part in this renaissance is Tasmania Living Magazine which showcases much of what we love about our beautiful Isle and encouraging visitors to come and love it too.
Resilience Marketing have a great association with the magazine and have completed several projects for them, after all we're proud Tasmanians too!
Visit Site: http://www.tasmanianliving.com.au/