Tasmanians are a generous lot. We punch above our weight when it comes to helping those who are temporarily, or in Alexis Downie's case, permanently disadvantaged.
Alexis has Muscular Dystrophy, a group of muscle wasting diseases caused by inheriting some dodgy genes which cause the body to either inhibit proteins needed for normal muscle development or produce toxins that break them down.
One in a thousand people live with the condition under it's various guises. Some are severe, tragically taking young lives early, and some such as the type I have allow people to develop symptoms later in life and only cause mid to minor disability.
One thing is for certain - they are all life altering for the person who drew the short straw and for their loved ones.
We were approached by Muscular Dystrophy Tasmania last year to help publicise their goal of providing a motorised chair for Alexis and a vehicle which was properly fitted to transport Alexis and her chair, as well as her family.
With the generosity of the wonderful John X we developed a television commercial, created a go fund me campaign, revamped their website and negotiated with Television Networks, who were also incredibly generous, to air the commercials.
That's where you, the people of this beautiful state of ours, stepped up.
The response to Alexis and her families plight was overwhelming.
I'm getting quite emotional writing this, maybe because of my personal connection with MD, but more likely because my faith in the goodness of people has been vindicated.
The generosity of spirit, community mindedness and sense of a fair go of the Tasmanian people have allowed Muscular Dystrophy Tasmania to give Alexis's family the keys to a purpose fitted vehicle and more importantly Alexis into a life changing chair.
You've changed a life and that's no small thing.
We're lucky here at Resilience to have many long term clients who have trusted us over the years to make a real difference to their business by getting their message out over a variety of mediums - traditional and web based.
Our awesome clients, Tasmanian Sliding Door Repairs, are one such business who have utilised a number of our services: web design, television advertising, graphic design, magazine advertising and printing - which has raised their brand awareness and profile across a number of demographics. One of our latest projects for them was to design and print a corporate brochure outlining their Corporate and Domestic Services. We also provided an electronic version which can be emailed directly to prospective customers.
See the brochure below along with a number of projects we have completed for Tasmanian Sliding Door Repairs.
Call us today on 03 6224 6888 to enquire about our design and print services.
Some of my happiest days were spent at Swansea during school holidays as a kid. Our family were part of the temporary summer wave of "blow ins" that descended on the idyllic little town on Tassies East Coast every summer, setting up residence in our caravan which was permanently on site at the imaginatively named Swansea Caravan Park.
Long summer days were filled with beach cricket, table tennis and space invaders when it was raining, scarfing down hot buttered buns straight out of the oven from the local bakery and riding bikes with the posse all over town and beyond.
My favourite thing to do though was to get out on the water in Great Oyster Bay with my old man in his tinnie and fish for flathead. Back in those days if you put a line in with three hooks on it you'd pull in three fish and have three others chasing them up as you reeled it in. Most of the time there were a few of us in the boat, my sisters and brother often came out too which was great but I cherished the times it was just me and Dad drifting quietly in a comfortable silence while we waited for the next bite.
It wasn't always beer and skittles though, sometimes the weather would come up unexpectedly and the gentle swell that had been lulling me into an almost hypnotic state would turn quickly into something more akin to a wave pool and result in a white knuckle ride back into shore. Or the time the engine wouldn't start and the old man had to row from Dolphin Sands back to Swansea, a feat that to this day remains vivid in my memory.
It was a good feeling chowing down on barbecued Flathead fillets in the evening with the family knowing that I had helped put food on the table.
These days the humble Flathead, once considered the rat of the sea (albeit a tasty one!) are a lot harder to find and sell for upwards of $55/kg. The days of reeling them in as easily as shelling peas are long gone and the locals that know how and where to find them guard their secret spots jealously.
Of course to grab a few you need a boat, which is my segue into this weeks featured client - Mariner Aluminium Custom Boats.
A family business, based in Murdunna south east of Hobart, They manufacture and refit quality Aluminium Boats for domestic and commercial use.
Resilience redesigned their logo, designed and printed their stickers and developed a web site for them. check them out below:
Visit Site: http://marineraluminiumboats.com.au/
Happy New Year! Here's hoping 2018 is a prosperous and happy one for all of our valued clients and friends around Hobart and beyond.
What better way to kick off the year than a shout out to an organisation that we have done a lot of work with who do great work on behalf of their members and the community in general.
We've been working with RSL Tasmania for some time now - we publish their On Service magazine, designed and developed their web site and have completed numerous graphic design and advertising projects for them over the years.
The RSL was founded in 1916 to provide comradeship and support to Australia's veterans and their families. It's core objectives are the welfare of war veterans, serving members of the ADF, ex-servicemen and women and their dependants; and to act as an advocacy for them. In addition to this the RSL is committed to Commemoration and Remembrance of those Australians who have given their lives in War and to instill in the Australian people the patriotic, loyalty and pride which the League has for the Nation, it’s people, the Crown and the Flag.
Resilience Marketing are proud to be associated with RSL Tasmania and feel honoured to be trusted with their two main forms of communication to their members - their web site and On Service magazine.
More recently we have also started working with the Hobart RSL Sub-Branch in helping them make people aware of their new digs within the Hobart Workers Club, another Hobart institution. They're still going strong, still supporting former and serving members and have been doing so for over 100 years.
Resilience have developed a press ad and a joint flyer for them and the Hobart Workers Club to help get the word out. You can check them out below:
Once again happy new year to all - and watch this space for more news from the Resilience team!
Printed DL Flyers
I come from a long line of country folk. My forebears were robust types that lived through wars, depressions, droughts, floods and other natural disasters with nary a complaint and a practicality borne from just having to get on with it or you won't be eating anytime soon. They were farmers, graziers and saw millers and I'd like to say their blood courses through my veins but when it comes to farming I'm a card carrying member of City Boys R Us.
When I was growing up we used to visit my country cousins occasionally and the land was always a pleasant place for me to visit, but I wouldn't want to live there. My mum once suggested that I spend the summer holidays at my Uncle Bluey's farm in the mountains instead of the usual swimming, cricket and hanging with my friends and I screamed louder than a millennial who's lost his wifi.
Of course in this day of tree changes and hobby farming the lines between city folk and country folk have blurred and more and more people are being drawn to the rural or semi-rural lifestyle. Towns like Woodbridge, Cygnet and Huonville which were dying the death of a thousand cuts back in the 90's have a renewed energy, increased tourism and facilities in the form of restaurants, cafes and B&Bs and cottage industries are booming.
You would think that this exodus of unskilled city people moving to and working farms would lead to an increase of accidents on the land but the opposite is actually occurring. In the late 1980s and early 90s there were an average of nearly 150 accidental farming deaths per year. That number has steadily fallen and last year there were 63.
Education and resources relating to safe farming practices is freely available for hobby farmers and fair dinkum farmers alike and the increased awareness and education is clearly having an impact in keeping people on the land safer. Resilience are proud to have been involved in producing a raft of materials for Safe Farming Tasmania including an Induction Handbook and accompanying video, printed materials and electronic versions loaded onto a usb stick.
Here's a look:
Supplied on branded USB drive - here's an idea of the content
Walking through a market a couple of weeks ago, I came across an old toy replica of the General Lee from the Dukes of Hazzard.
I didn't buy it but I irritated my girlfriend no end for the next three hours with Roscoe P Coltrane quotes which gave me infinitely more pleasure :). You know the ones - We've got ourselves a hot peeeeerseeuuuute and coo coo coo I hollered gleefully as we followed an old man with a hat on, doing 35 km/h in a circa 1960 Morris Major down Main Rd, New Town.
It dawned on me then that A. if I didn't drop the redneck "Looosianna" accent soon I'd be single again and B. I've always identified with the underdog more than the hero. I don't even remember the cast of Dukes of Hazzard other than Rosco P Coltrane and Daisy (for obvious reasons!) but I could come up with Rosco quotes ad nauseum. Apparently causing nausea at the same time if the stony silence from the passenger seat was any indication.
Some of the gems that rolled off my tongue were " Do you know who I am? I'm Sheriff Rosco P. Coltrane and when he tells ya to scoot, he means scoot. That goes for you too you little Turban Tucker" and "Oh, he is stupid! I mean, I mean even the dipsticks call him a dipstick!" Of course I made up quite a few as well in my best Southern accent but stopped when I noticed her googling Dr. Kavorkian on her phone.
Hmm where was I?, Oh that's right - underdogs.
I was always willing Wylie E. Coyote on, I mean it was a cartoon - why couldn't the bloody road runner die? - They killed Kenny every week on South Park. Dick Dastardly and Mutley - destined to forever finish second and don't get me started on Elmer Fudd, poor bugger never did get his wabbit stew!
Curiously though my favourite real life underdog was also a Roscoe - Roscoe Tanner the American tennis player with the massive left handed serve. He won an Australian Open but finished up runner up in the other majors and every other tournament of note. I was a huge tennis fan as a kid and his serve was something to behold when it wasn't coming back at him quicker than a toupee in a hurricane. Unfortunately for him McEnroe, Connors, Vilas et al were playing in the same era so he didn't get the chocolates all that often.
Perhaps if he had had a better coach..... nice segue into this weeks featured client. Marty Nidorfer - you guessed it - Tennis Coach!
We designed and printed a brochure for him a little while ago.
Check it out here