I wonder how many people would answer correctly if asked what Tasmania's largest farming activity is.
In a state which punches well above it's weight in producing world class produce, we are world leaders in fine fleece wool, Angus and Kobe Beef, poppies, cold climate wines, oysters, walnuts, stone fruits and a number of other agricultural products.
The one that out-strips them all though is Salmon.
Employing 12,000 Tasmanians and worth over $862 million, and growing, the Salmon Industry has received a lot of press over the last decade or so - not all of it favourable.
The Tasmanian Salmon Growers Association is the industry body that is responsible for providing information to the wider public and addressing concerns on the impact of our largest agricultural activity.
They have set up a website at https://www.salmonfacts.com.au/ which covers a lot of the concerns, and provides information on waterways, salmon farming practices and the economic benefit that the industry brings.
Resilience Marketing were engaged to design and place a number of magazine ads to publicise the website and some key points that it covers.
You can see them here: https://wp.me/p7AOGa-7FF
This week's shout out goes to Vos Constructions, the people responsible for the incredible $12 million revamp of the Tasmanian Museum and Art Gallery among other high profile building projects around the state.
A lesser known, but growing part of their business is shopfitting and they have already assembled an impressive array of clients both here in Tasmania and on that much larger island to our north.
Emirates Leisure Retail Australia (Hudsons Coffee), Luxottica (OPSM, SunglassHut and Laubman and Pank), and Bakers Delights are some of the international and national organisations enjoying the Vos shopfitting experience as well as major pharmacy retail groups such as TerryWhite Chemists, Priceline, Chemmart, Discount Drug Stores and Chemist Outlet.
Resilience were stoked to be asked to develop a magazine ad to publicise their excellent work in the Macq01 Restaurant for the Federal Group recently in addition to the magazine ad we developed for them after their fit out of the Hudsons Coffee outlet at Sydney Airport.
Graphic Design and Magazine Placement: