Now here's a project we could really sink our teeth into. New Identity, new web site and all the trimmings.
Business cards, letterhead, signage and presentation folders were all items we designed around the new Corporate identity we developed for Freestone Building Surveying.
We love crafting new logos and branding for businesses. It gives us a real kick seeing our creative efforts go by on a vehicle or drive past offices adorned with signage we have created.
The work we have done for Freestone Building Surveying is no exception. Check out the logo, stationery and web site below.
Business Cards
Letterhead and Folder
Vehicle Signage:
Visit Site: http://www.freestonebuildingsurveying.com.au/
Happy New Year! Here's hoping 2018 is a prosperous and happy one for all of our valued clients and friends around Hobart and beyond.
What better way to kick off the year than a shout out to an organisation that we have done a lot of work with who do great work on behalf of their members and the community in general.
We've been working with RSL Tasmania for some time now - we publish their On Service magazine, designed and developed their web site and have completed numerous graphic design and advertising projects for them over the years.
The RSL was founded in 1916 to provide comradeship and support to Australia's veterans and their families. It's core objectives are the welfare of war veterans, serving members of the ADF, ex-servicemen and women and their dependants; and to act as an advocacy for them. In addition to this the RSL is committed to Commemoration and Remembrance of those Australians who have given their lives in War and to instill in the Australian people the patriotic, loyalty and pride which the League has for the Nation, it’s people, the Crown and the Flag.
Resilience Marketing are proud to be associated with RSL Tasmania and feel honoured to be trusted with their two main forms of communication to their members - their web site and On Service magazine.
More recently we have also started working with the Hobart RSL Sub-Branch in helping them make people aware of their new digs within the Hobart Workers Club, another Hobart institution. They're still going strong, still supporting former and serving members and have been doing so for over 100 years.
Resilience have developed a press ad and a joint flyer for them and the Hobart Workers Club to help get the word out. You can check them out below:
Once again happy new year to all - and watch this space for more news from the Resilience team!
Press Ad:
Printed DL Flyers
So these days I'm a little unsteady on my pins. A medical condition has led to muscle wasting in my legs and whilst I can walk around all day on the flat I generally have more than my fair share of stumbles, tumbles and outright nose dives. As a sobriety test though it works pretty well - If I'm out on a big night I blame the first two excursions to the floor on my feet but on the third one it's "Na you're pissed, time to call a cab!"
I think the most embarrassing tumble I've ever taken though happened in my 20s at Rosny Park Golf Course. As usual the place was packed with fellow hackers, and as usual I was mouthing off to everyone in my group how I was going to give them a golfing lesson. It was a cold, wet day in August and it was my turn to tee off on the third hole. Anybody that ever played Rosny back in those days knows that that was a busy part of the course. It's a shared tee for the 2nd and 18th holes, The 1st, 3rd and 17th greens are right next to it and it always became a bottleneck with golfers aplenty tapping their feet impatiently waiting to tee off.
So on that day we had the four in my group waiting to go, a group behind us also waiting for the 2nd tee, The same thing happening for the 18th and the surrounding greens full as well - close enough to 30 people hanging around watching me as I stepped up to the tee. I wish I could say that I was a gracious and sportsmanlike figure like the golfers of legend but in reality I was more Happy Gilmour than Jack Nicklaus. Mouthing off was second nature and I did plenty of it before starting my back swing.
That's where it came unstuck, literally! - my old KT-26s didn't hold so well in the mud and I could feel my feet going out from under me as the club started it descent towards the ball it was never going to get anywhere near. Before I knew it I was flat on my back, wallowing in the mud like a prize hog, the club having left my grip and almost decapitating a player on the 17th green, with over a score of previously bored golfers pointing fingers and laughing their heads off.
To add insult to injury I still had 17 holes to play caked in mud and copping constant and merciless stirring from my mates and the group behind us whenever they caught up which was often! Nearly 30 years later I'm still hearing about it when I catch up with the boys on a Wednesday night.
I don't reckon Grip Guard could have helped me that day, but these days as someone who's prone to slipping on wet, loose or slippery surfaces, I find their work invaluable. From massive projects like resurfacing footpaths in St Helens through to residential applications like driveways, paths and wet areas Kim and his team have been making Tasmania safer for all of us.
They've been with Resilience for some time now and we've completed a web site for them as well as designing their business cards among other projects.
Web Design:
Graphic Design:
This week's shout out goes to Vos Constructions, the people responsible for the incredible $12 million revamp of the Tasmanian Museum and Art Gallery among other high profile building projects around the state.
A lesser known, but growing part of their business is shopfitting and they have already assembled an impressive array of clients both here in Tasmania and on that much larger island to our north.
Emirates Leisure Retail Australia (Hudsons Coffee), Luxottica (OPSM, SunglassHut and Laubman and Pank), and Bakers Delights are some of the international and national organisations enjoying the Vos shopfitting experience as well as major pharmacy retail groups such as TerryWhite Chemists, Priceline, Chemmart, Discount Drug Stores and Chemist Outlet.
Resilience were stoked to be asked to develop a magazine ad to publicise their excellent work in the Macq01 Restaurant for the Federal Group recently in addition to the magazine ad we developed for them after their fit out of the Hudsons Coffee outlet at Sydney Airport.
Graphic Design and Magazine Placement:
I come from a long line of country folk. My forebears were robust types that lived through wars, depressions, droughts, floods and other natural disasters with nary a complaint and a practicality borne from just having to get on with it or you won't be eating anytime soon. They were farmers, graziers and saw millers and I'd like to say their blood courses through my veins but when it comes to farming I'm a card carrying member of City Boys R Us.
When I was growing up we used to visit my country cousins occasionally and the land was always a pleasant place for me to visit, but I wouldn't want to live there. My mum once suggested that I spend the summer holidays at my Uncle Bluey's farm in the mountains instead of the usual swimming, cricket and hanging with my friends and I screamed louder than a millennial who's lost his wifi.
Of course in this day of tree changes and hobby farming the lines between city folk and country folk have blurred and more and more people are being drawn to the rural or semi-rural lifestyle. Towns like Woodbridge, Cygnet and Huonville which were dying the death of a thousand cuts back in the 90's have a renewed energy, increased tourism and facilities in the form of restaurants, cafes and B&Bs and cottage industries are booming.
You would think that this exodus of unskilled city people moving to and working farms would lead to an increase of accidents on the land but the opposite is actually occurring. In the late 1980s and early 90s there were an average of nearly 150 accidental farming deaths per year. That number has steadily fallen and last year there were 63.
Education and resources relating to safe farming practices is freely available for hobby farmers and fair dinkum farmers alike and the increased awareness and education is clearly having an impact in keeping people on the land safer. Resilience are proud to have been involved in producing a raft of materials for Safe Farming Tasmania including an Induction Handbook and accompanying video, printed materials and electronic versions loaded onto a usb stick.
Here's a look:
Supplied on branded USB drive - here's an idea of the content
Business Cards
Stickers
Handbook
Style Guide
Walking through a market a couple of weeks ago, I came across an old toy replica of the General Lee from the Dukes of Hazzard.
I didn't buy it but I irritated my girlfriend no end for the next three hours with Roscoe P Coltrane quotes which gave me infinitely more pleasure :). You know the ones - We've got ourselves a hot peeeeerseeuuuute and coo coo coo I hollered gleefully as we followed an old man with a hat on, doing 35 km/h in a circa 1960 Morris Major down Main Rd, New Town.
It dawned on me then that A. if I didn't drop the redneck "Looosianna" accent soon I'd be single again and B. I've always identified with the underdog more than the hero. I don't even remember the cast of Dukes of Hazzard other than Rosco P Coltrane and Daisy (for obvious reasons!) but I could come up with Rosco quotes ad nauseum. Apparently causing nausea at the same time if the stony silence from the passenger seat was any indication.
Some of the gems that rolled off my tongue were " Do you know who I am? I'm Sheriff Rosco P. Coltrane and when he tells ya to scoot, he means scoot. That goes for you too you little Turban Tucker" and "Oh, he is stupid! I mean, I mean even the dipsticks call him a dipstick!" Of course I made up quite a few as well in my best Southern accent but stopped when I noticed her googling Dr. Kavorkian on her phone.
Hmm where was I?, Oh that's right - underdogs.
I was always willing Wylie E. Coyote on, I mean it was a cartoon - why couldn't the bloody road runner die? - They killed Kenny every week on South Park. Dick Dastardly and Mutley - destined to forever finish second and don't get me started on Elmer Fudd, poor bugger never did get his wabbit stew!
Curiously though my favourite real life underdog was also a Roscoe - Roscoe Tanner the American tennis player with the massive left handed serve. He won an Australian Open but finished up runner up in the other majors and every other tournament of note. I was a huge tennis fan as a kid and his serve was something to behold when it wasn't coming back at him quicker than a toupee in a hurricane. Unfortunately for him McEnroe, Connors, Vilas et al were playing in the same era so he didn't get the chocolates all that often.
Perhaps if he had had a better coach..... nice segue into this weeks featured client. Marty Nidorfer - you guessed it - Tennis Coach!
We designed and printed a brochure for him a little while ago.
Check it out here
At Resilience we've been helping business be seen for over 25 years now.
Once synonymous with the Resilience Report, a budget tv advertising and radio advertising package which helped hundreds of Tasmanian businesses showcase their products and services, Resilience helped pioneer cost effective advertising in the Tasmanian market. Hard to believe that the last Resilience Report aired 10 years ago!
We're proud of our roots, which made us a household name in Southern Tasmania, but we've moved on a bit from those days now.
We are all about finding quality solutions to get our client's message out to the market place and have added many strings to our bow in order to do this. Having evolved into a full service Advertising Agency, we take a consultative approach with our clients to find the best medium or combination of mediums to ensure their brand rises above the pack. We've fully embraced web technology and social media and added them to our more traditional electronic media solutions in addition to one of our fastest growing areas, outdoor advertising.
With our superscreen displaying ads 24/7 at the Elwick Showgrounds and the utilisation of traditional billboards we are literally showcasing hundreds of Tasmanian, National and International brands every day to thousands of people.
To find out how we can help your business give us a call on 03 6224 6888 or use the contact form on this site.
This weeks shout out goes to Elizabeth Fleetwood, a Cornwall native who has been calling Tassie home for 35 years now so I guess we can call her a local!
Elizabeth's book "A Crying in the Wind" is a sweeping saga, traversing over 200 years of Tasmanian History as told through the interwoven stories of four families beginning in 1812. Well researched, the book really gives you a feel for the harsh realities faced by 19th and 20th century Tasmanians and the struggle faced by our indigenous and immigrant populations.
Here's a brief synopsis as written by the author:
“This epic and sweeping 200-year saga of an ancient island and its violent transformation from Eden-like paradise to the tourist-destination Tasmania of today, is told through the lives of four families.”
The Aboriginal child Tom, stolen in 1812 and forced into early adulthood with no family, no identity, and no love; the hard working Scottish Fairfield family who leave all that is familiar to establish themselves in an alien place; the convict George Turner whose gentleness and conscience are finally destroyed by hard fate; and later the Dijkstras – displaced from Java and then from the Netherlands by WWII – come seeking a new home in the fabled isle that their own Abel Tasman had discovered in 1642.
As their descendants – ordinary people whom you might meet on the streets of Hobart today – interact around the troubled boy Ty, a threatening environmental mystery, and a fiery climax on the slopes of the grand Western Tiers, this is raw history as well as the heart-warming story of ordinary people, loving, hating and battling along in a difficult setting, indelibly marked by their past, yet striving to rise above it and seek redemption.
Well worth a read!
Resilience were approached by Elizabeth to help her market the book a little while ago now. As part of that process we have built a web site and social media presence, designed brochures and screened cinema advertisements for her.
See below:
Web Design:
Visit Site: http://www.acryinginthewind.com/#steps
Social Media: 
Visit Facebook Page: https://www.facebook.com/A-Crying-In-The-Wind-1844977595751627/
Cinema Advertising:
Graphic Design:
I had to visit my doctor this week. The dreaded dog's disease was getting the better of me, threatening to turn into a full blown case of the man flu, which we all know is a fate undeserved for any man and much worse than the female equivalent. Settling in for what turned out to be a long wait in a room jammed with people filling tissues in plague proportions, I looked around for a magazine to read to pass the time.
My usual M.O. is to grab a National Geographic to use as cover while I sneakily slip a Take 5 or New Idea inside it to catch up with the Kardashians or tsk tsk at whatever nonsense Kanye is sprouting. Kanye is the greatest source of nonsensical quote gold since Dan Quayle. Take this gem: “I see stuff from the future, and I’m such a futurist that I have to slow down and talk in the present.”
But in this surgery there wasn't a magazine to be seen. Nada. I looked everywhere but not even a dog eared copy of Women's Weekly was available. I even asked the receptionist who haughtily looked down her glasses and pointed to a sign on the wall supplying that day's WIFI code. WIFI? I remember when every medico in town had a sign on the wall demanding that people switch off their mobiles or else. Having left my mobile in the car I was forced to people watch which in a room full of infected people isn't really a pleasant experience.
It got me thinking though - are magazines a dying medium? Are kids of today and tomorrow going to be denied the joys that I had like Spy vs Spy and folding the back cover of Mad Magazine or laughing at the idiot in a singlet and his sheep hanging off the balcony of the Ettamogah Pub in the Post Magazine?
In this day of iPads and electronic content delivery will there be a place for printed magazines?
Well judging by the range at Blackmans Bay News and Post the answer to that question is Yes!
They have thousands of titles in stock and can order in magazines that aren't already on their racks. They also have a huge range of papers, books, cards, snacks and stationery as well as lotto, dry cleaning and Australia Post Agencies.
Far be it for us to brag (wink,wink!) but they also have great branding, television advertising and an awesome web site all developed by you know who!
Check them out below:
Branding and Graphic Design:
Web Site:
It's on again - next weekend on the 19th of August the little hamlet of Eaglehawk Neck in Tasmania's South East transforms itself into a hotbed of horsepower and derring do as drivers take on the hill between the Lufra Hotel and the Lookout once more.
This event is becoming more popular every year and this year is combined with the Rotary Car Show featuring classic 70's cars, Ferraris, Maseratis, Jags, Custom & Vintage cars and Electric Cars.
Why not make a weekend of it and let Peter and his staff at Lufra Hotel and Apartments take good care of you with quality accommodation, food and local bevvies while you take in the action and also explore all the region has to offer at a leisurely pace before heading home.
This year marks the third year that Resilience Marketing have been involved in this great local event. From branding through to their television commercial we feel privileged to play our role in this annual event which is so quickly growing in stature.
Here's a look at the tv commercial and branding work:
Branding and Graphic Design:
I'm a little out of my comfort zone here. When it comes to nails I'm a lot more familiar with clouts and round heads than acrylic overlays and manicures.
And according to wikipedia Shellac is a resin secreted by the female lac bug, on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in ethanol to make liquid shellac, which is used as a brush-on colorant. I wonder how many women know they are actually walking around with bug product from the sub continent lovingly applied to their fingernails.
Whether I understand it or not is a moot point - the manicure and nail business is substantial. So big in fact that when I thought I'd do a bit of research to write this (hey - I do research!) I started typing how often should into google and how often should you get a manicure was the first suggested result. Not how often should you brush your teeth, walk your dog, watch Game of Thrones or millions of other activities - how often should you get a manicure.
Now you're finished googling and found out my research is a bit dodgy (did you get wash your sheets or poop?) let me tell you about Elegant Tips and Toes in Kingston.
They have a full range of Nail and Manicure services and an awesome TV commercial, logo and web site designed by us.
Don't believe me? Can hardly blame you based on my "research"!
Proof's here though:
TV Commercial:
Branding:
Web Design
So most people are scared of something right? Snakes, spiders, heights, flying, public speaking are some things that can turn the most robust person into a quivering pile of jelly, cowering in a corner until somebody else makes the bad thing go away. Unless you have Pantophobia, the fear of everything, with Pantophobia nobodies making the bad thing go away.
Phobias are an accepted part of our makeup, commonly discussed over a sauv blanc or beer with our friends - "oh, i could never do that, xxxx scares the crap out of me" (apologies to people with xophobia, the fear of the letter x - ok I might have just made that up !) The point being that phobias are almost celebrated, in fact many people try to outdo each other with tales of their phobia induced wussiness.
My family is pretty typical I think, we cover a wide range of phobias between us. Included in the list are the common ones - public speaking, snakes, spiders. One family member is so scared of spiders that when a Huntsman appeared in front of him when driving he simultaneously floored the accelerator, let go of the wheel and screamed like Ned Flanders did when his bible fell in the pool. Fortunately no-one was hurt and he managed to drive home three hours later when the exterminators had given him the all clear.
I'm not immune either, my phobia is the dentist or Dentophobia. Not sure why, but it's always been there lurking in the background. Fine with heights, creepy crawlies and blue smarties but the thought of fronting up to the dentist makes me break out in a bad case of no freaking way. Fortunately for me it's a common fear and dentists have been on to it for a while. They offer things like sedation dentistry which means I get to hang on to my phobia like a security blanket but not have my teeth rot out of my head.
One of Hobart's best dental surgeries is Weidenbach and Associates in Campbell St. Tony and his team are well practiced in dealing with dentophobes and non dentophobes alike and offer a full range of dental services including teeth straightening with the fantastic Inman Aligner.
Resilence Marketing have used almost all of our creative team to help Weidenbach and Associates with rebranding - developing a new logo, a raft of stationery items, a new web site and subsequent television advertisements kept us busy! We're wrapt with the result.
What do you think:
Television Commercial:
Branding:
Web Design:
View site: http://dentist-hobart.com.au/