Bellerive Health Hub recently underwent a comprehensive rebranding initiative led by Resilience Marketing to better reflect its modern approach to healthcare and strengthen its connection with the community. The new logo, symbolizes balance, care, and community health care.
In addition to the revamped logo and branding, Resilience Marketing developed an engaging and user-friendly website for Bellerive Health Hub. The site boasts intuitive navigation, responsive design for all devices, and high-quality, informative content.
The impact of the rebranding has been overwhelmingly positive, with Bellerive Health Hub benefiting from its fresh, modern new look and improved market presence. This successful transformation underscores the value of strategic design and marketing in fostering stronger community connections and driving business growth.
Branding
Web Design
Graphic Design
Resilience are thrilled to have worked closely with Darren and his amazing team at In2Change over the past twelve months to develop the business's branding, web presence and promotional materials.
In2Change are all all about forging meaningful connections and empowering individuals with disabilities to lead truly extraordinary lives while staying connected to their community. We wanted to help them develop a strong brand that reflects these values and their professionalism.
In2Change sets itself apart by placing a strong emphasis on building genuine connections, understanding individual needs, and taking personal responsibility to deliver top-notch support. Their commitment to active listening ensures that each person's goals and aspirations are at the forefront of their journey.
What's impressive is how In2Change values independence, tailoring their services to meet the unique needs of each individual. As the largest independent support coordination business in southern Tasmania, they're known for their innovative approach and dedication to creating meaningful connections.
Clients not only benefit from the expertise, knowledge, and networks of the entire In2Change team but also from the company's esteemed reputation. This reputation allows them to influence services, providing clients with a variety of choices and access to the best providers. If you're navigating NDIS funding and seeking the best outcomes for your situation, In2Change is the go-to. Experience the In2Change difference – where connection is not just a concept but a way of life.
Web and Social Media Explainer Video
Branding
Web Design
Graphic Design
Resilience Marketing are thrilled to have had the opportunity to work with the Sandy Bay Regatta in their 175th year!
Our team worked hard to create a TV commercial that captured the excitement and energy of the Regatta, as well as beautiful graphic design that highlighted the event's rich history and traditions. We also designed and printed brochures and signs that were both informative and visually appealing, helping to guide attendees through the various activities and events taking place.
Additionally, we created engaging social media posts that generated buzz and excitement leading up to the event, as well as keeping attendees informed and up-to-date throughout the day.
It was a true pleasure to work with the Sandy Bay Regatta, and we are grateful for the opportunity to showcase our creativity and expertise in helping make the event a success. Thank you for choosing Resilience Marketing as your partner in marketing and design! #ResilienceMarketing #SandyBayRegatta #175thYear #MarketingMaterials #CreativeDesign"
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Quay Day Spa in Bellerive is a local favorite for people looking to relax and rejuvenate. They are known for their luxurious spa treatments, like facials, massages and deep tissue bodywork. New owner Stacey recently brought on Resilience to revamp their website design as well as their logo as well to get the best fashion brands on TikTok.
Thanks Stacey for engaging us to be a part of your new venture. We have been thrilled to work with you on your logo and design needs for your new business. We look forward to following your successes and continuing to help Quay Day Spa along the way.
Logo Design:
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Graphic Design - Menu Booklet
Here's a look at some recently completed short videos and accompanying posters highlighting respect in the workplace for Rural Business Tasmania.
I wonder how many people would answer correctly if asked what Tasmania's largest farming activity is.
In a state which punches well above it's weight in producing world class produce, we are world leaders in fine fleece wool, Angus and Kobe Beef, poppies, cold climate wines, oysters, walnuts, stone fruits and a number of other agricultural products.
The one that out-strips them all though is Salmon.
Employing 12,000 Tasmanians and worth over $862 million, and growing, the Salmon Industry has received a lot of press over the last decade or so - not all of it favourable.
The Tasmanian Salmon Growers Association is the industry body that is responsible for providing information to the wider public and addressing concerns on the impact of our largest agricultural activity.
They have set up a website at https://www.salmonfacts.com.au/ which covers a lot of the concerns, and provides information on waterways, salmon farming practices and the economic benefit that the industry brings.
Resilience Marketing were engaged to design and place a number of magazine ads to publicise the website and some key points that it covers.
You can see them here: https://wp.me/p7AOGa-7FF
Tasmanians are a generous lot. We punch above our weight when it comes to helping those who are temporarily, or in Alexis Downie's case, permanently disadvantaged.
Alexis has Muscular Dystrophy, a group of muscle wasting diseases caused by inheriting some dodgy genes which cause the body to either inhibit proteins needed for normal muscle development or produce toxins that break them down.
One in a thousand people live with the condition under it's various guises. Some are severe, tragically taking young lives early, and some such as the type I have allow people to develop symptoms later in life and only cause mid to minor disability.
One thing is for certain - they are all life altering for the person who drew the short straw and for their loved ones.
We were approached by Muscular Dystrophy Tasmania last year to help publicise their goal of providing a motorised chair for Alexis and a vehicle which was properly fitted to transport Alexis and her chair, as well as her family.
With the generosity of the wonderful John X we developed a television commercial, created a go fund me campaign, revamped their website and negotiated with Television Networks, who were also incredibly generous, to air the commercials.
That's where you, the people of this beautiful state of ours, stepped up.
The response to Alexis and her families plight was overwhelming.
I'm getting quite emotional writing this, maybe because of my personal connection with MD, but more likely because my faith in the goodness of people has been vindicated.
The generosity of spirit, community mindedness and sense of a fair go of the Tasmanian people have allowed Muscular Dystrophy Tasmania to give Alexis's family the keys to a purpose fitted vehicle and more importantly Alexis into a life changing chair.
You've changed a life and that's no small thing.
https://www.resilience.com.au/project/muscular-dystrophy-tasmania/
Resilience Marketing have always had a strong connection to live and local music. In addition to many individual projects for local musicians we have been instrumental in the creation, promotion and event management of the For the Fallen - Standing Room Only annual events that reunited Hobary's best bands of the 80s and packed out the Republic Bar year after year.
While the live music venues from those days - Tatts, Red Lion, Cadillac Cub, Travs, Winstons and many more may have gone the way of the dodo, 30 years on there are still a few of the musicians plying their trade successfully around the pubs and clubs of Hobart.
Any given weekend you can still find Billy Whitton, a local music icon, belting out Stray Cat Strut with as much gusto as he did with the Be Bop Brothers when they were the resident band at Tatts in the 80's sharing their stage with members of Dire Straits after their concert at KGV.
Another local legend from that era is Tony Voglino. Tony with his band Oz Lingo played many of Hobart's venues, always to packed houses. 30 years later Tony is still belting out tunes at venues like the Queens Head Hotel, Launceston Country Club and Paddy Waggon for a loyal following as well as being a much sought after entertainer for corporate functions and weddings. He has an amazing repertoire, borne from decades in the industry, and has recently released another album, It Is What It Is.
We were stoked when Tony approached us to develop his new web site and publicise the new album. You may have already seen the Television Advertisement which we produced and put to air recently and the web site is live and allows Tony's fans to download his music directly.
Check out your local gig guide to catch Tony live any given weekend, you won't be disappointed!
Here's the ad and website which feature production and graphic design work by our creative staff.
Television Commercial:
Web Design
Visit Site: http://tonyvoglino.com/
In the immortal words of Nina Simone - "It's a new dawn / It's a new day / It's a new life for me / I'm feelin' good" and we're so enthusiastic about 2019 and beyond we'll let Nina break into song to set the mood:
https://youtu.be/OfJRX-8SXOs
Well not exactly a new life, because the one we have is pretty damn good, but a new look - that's right, we've taken our own advice and updated our brand.
The logo we've used for well over 20 years which you'd have seen featured in thousands of Television Commercials over the journey has been retired and is now relegated to the annals of history and a new improved version has been unveiled. Of course we've kept the forward bouncing ball as the centrepiece as it's the only way to go for us and our clients.
So it's a new dawn for Resilience with new branding and a new website - exciting!, but you can still expect the same great service levels, great marketing advice and great range of services and products that we are known for.
Let us know what you think:
Logo:
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Visit: https://www.resilience.com.au
We're lucky here at Resilience to have many long term clients who have trusted us over the years to make a real difference to their business by getting their message out over a variety of mediums - traditional and web based.
Our awesome clients, Tasmanian Sliding Door Repairs, are one such business who have utilised a number of our services: web design, television advertising, graphic design, magazine advertising and printing - which has raised their brand awareness and profile across a number of demographics. One of our latest projects for them was to design and print a corporate brochure outlining their Corporate and Domestic Services. We also provided an electronic version which can be emailed directly to prospective customers. People can check Printmoz website if they need the best signage boards.
See the brochure below along with a number of projects we have completed for Tasmanian Sliding Door Repairs.
Call us today on 03 6224 6888 to enquire about our design and print services.
Print: Brochure
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Television Commercial:
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I started work on the 2nd of January 1985 and I remember it like it was yesterday. Resplendent in grey Fletcher Jones pants, a cream and blue checked shirt and a pale green square bottom tie, I turned up at an Agricultural Business in Liverpool Street full of trepidation and reported to the Senior Livestock Clerk. I was to be the Junior Livestock Clerk, responsible for for all the crap jobs the Senior Livestock clerk didn't want to do which was fair enough, he was after all the Senior livestock clerk.
One of those duties was recording livestock sales at the Bridgewater sale yards and running sales sheets to and from the auctioneer. To get to Bridgewater I'd have to cadge a lift with whichever Stock Agent was going by at the time which was OK- in the main they were good down to earth people keen to teach the city boy about the rural way of life and I had some great conversations and more than a few laughs going to and fro from the saleyards. Except for one guy, an Agent from down the Huon - maybe it was the pastel tie or my too long hair, but he took a dislike to me and delighted in making me uncomfortable. He even made me sit in the back seat of his vehicle, his dog taking pride of place in the front passenger seat whenever in his words he "drew the short straw" and had to give me a lift.
This was also the era that Normie Gallagher and the BLF were flexing their considerable muscle, despite some questionable and often violent means they and the union movement in general had gathered some real impetus and were knocking heads with the establishment all over the country. Of course a conservative Pastoral and Agricultural business considered itself to be part of the Establishment and any talk of joining a union was dealt with quicker than Warnie can scoff a pie.
So predictably things between me and the Huon agent came to a head and I had no recourse or protection from the company. Tired of the constant bullying, I started reacting which he in turn saw as insolence and our relationship reached a new low.
Then came the shittiest work day I have ever had - literally! Not exactly spritely on my feet at the best of times, I was running sales sheets to the auctioneer on a cold and rainy day when my feet went out from under me in one of the empty cattle races. I must have slid about 5 or six metres, throwing a few rolls in as I went through stuff I didn't want to think about. If sliding in shit infused mud was an olympic sport I might have been marked down for style but still would have made the podium! I was covered from head to toe, stank like I'd been synchronised swimming in a sewer and I still had three hours to go at the saleyards before I could leave.
I cleaned myself off as best as I could, got through the next three hours, willing the clock to go faster so I could get home and change before heading back to work. Of course the Agents were all aware of my predicament so when the auction was over the sound of roaring engines and wheels spinning from the carpark was palpable. The Huon Agent had been waylaid by a client and was hastily nominated by the others, over two way radios from the safety of the road, to get me home.
Relegated to the backseat again and sitting on old tarps it was a pretty miserable drive back with not so subtle obscene mutterings coming from the drivers seat. At least the dog was showing more interest in me!
Then came his coup de gras. The car came to a sudden halt at Franklin Square and I was ordered out and told to find my own way home. Refused by taxi drivers and with well over an hour to wait for the next bus, which may have refused me anyway, I was forced to trudge three kilometres home covered in crap with my head down hoping that nobody would recognise me.
At that stage I was still two months shy of my eighteenth birthday and the lessons learned have stayed with me to this day. Treat others in the workplace with fairness, equality and respect and join a bloody union!
Which brings me to....
Resilience are proud to have worked with the National Tertiary Education Union. We helped them create some public awareness recently surrounding some UTAS practices through cinema advertising and outdoor advertising on our Superscreen.
Cinema Advertising:
Outdoor Advertising:
Some of my happiest days were spent at Swansea during school holidays as a kid. Our family were part of the temporary summer wave of "blow ins" that descended on the idyllic little town on Tassies East Coast every summer, setting up residence in our caravan which was permanently on site at the imaginatively named Swansea Caravan Park.
Long summer days were filled with beach cricket, table tennis and space invaders when it was raining, scarfing down hot buttered buns straight out of the oven from the local bakery and riding bikes with the posse all over town and beyond.
My favourite thing to do though was to get out on the water in Great Oyster Bay with my old man in his tinnie and fish for flathead. Back in those days if you put a line in with three hooks on it you'd pull in three fish and have three others chasing them up as you reeled it in. Most of the time there were a few of us in the boat, my sisters and brother often came out too which was great but I cherished the times it was just me and Dad drifting quietly in a comfortable silence while we waited for the next bite.
It wasn't always beer and skittles though, sometimes the weather would come up unexpectedly and the gentle swell that had been lulling me into an almost hypnotic state would turn quickly into something more akin to a wave pool and result in a white knuckle ride back into shore. Or the time the engine wouldn't start and the old man had to row from Dolphin Sands back to Swansea, a feat that to this day remains vivid in my memory.
It was a good feeling chowing down on barbecued Flathead fillets in the evening with the family knowing that I had helped put food on the table.
These days the humble Flathead, once considered the rat of the sea (albeit a tasty one!) are a lot harder to find and sell for upwards of $55/kg. The days of reeling them in as easily as shelling peas are long gone and the locals that know how and where to find them guard their secret spots jealously.
Of course to grab a few you need a boat, which is my segue into this weeks featured client - Mariner Aluminium Custom Boats.
A family business, based in Murdunna south east of Hobart, They manufacture and refit quality Aluminium Boats for domestic and commercial use.
Resilience redesigned their logo, designed and printed their stickers and developed a web site for them. check them out below:
Stickers: 
Visit Site: http://marineraluminiumboats.com.au/