I wonder how many people would answer correctly if asked what Tasmania's largest farming activity is.
In a state which punches well above it's weight in producing world class produce, we are world leaders in fine fleece wool, Angus and Kobe Beef, poppies, cold climate wines, oysters, walnuts, stone fruits and a number of other agricultural products.
The one that out-strips them all though is Salmon.
Employing 12,000 Tasmanians and worth over $862 million, and growing, the Salmon Industry has received a lot of press over the last decade or so - not all of it favourable.
The Tasmanian Salmon Growers Association is the industry body that is responsible for providing information to the wider public and addressing concerns on the impact of our largest agricultural activity.
They have set up a website at https://www.salmonfacts.com.au/ which covers a lot of the concerns, and provides information on waterways, salmon farming practices and the economic benefit that the industry brings.
Resilience Marketing were engaged to design and place a number of magazine ads to publicise the website and some key points that it covers.
You can see them here: https://wp.me/p7AOGa-7FF
Tasmanians are a generous lot. We punch above our weight when it comes to helping those who are temporarily, or in Alexis Downie's case, permanently disadvantaged.
Alexis has Muscular Dystrophy, a group of muscle wasting diseases caused by inheriting some dodgy genes which cause the body to either inhibit proteins needed for normal muscle development or produce toxins that break them down.
One in a thousand people live with the condition under it's various guises. Some are severe, tragically taking young lives early, and some such as the type I have allow people to develop symptoms later in life and only cause mid to minor disability.
One thing is for certain - they are all life altering for the person who drew the short straw and for their loved ones.
We were approached by Muscular Dystrophy Tasmania last year to help publicise their goal of providing a motorised chair for Alexis and a vehicle which was properly fitted to transport Alexis and her chair, as well as her family.
With the generosity of the wonderful John X we developed a television commercial, created a go fund me campaign, revamped their website and negotiated with Television Networks, who were also incredibly generous, to air the commercials.
That's where you, the people of this beautiful state of ours, stepped up.
The response to Alexis and her families plight was overwhelming.
I'm getting quite emotional writing this, maybe because of my personal connection with MD, but more likely because my faith in the goodness of people has been vindicated.
The generosity of spirit, community mindedness and sense of a fair go of the Tasmanian people have allowed Muscular Dystrophy Tasmania to give Alexis's family the keys to a purpose fitted vehicle and more importantly Alexis into a life changing chair.
You've changed a life and that's no small thing.
Resilience Marketing have always had a strong connection to live and local music. In addition to many individual projects for local musicians we have been instrumental in the creation, promotion and event management of the For the Fallen - Standing Room Only annual events that reunited Hobary's best bands of the 80s and packed out the Republic Bar year after year.
While the live music venues from those days - Tatts, Red Lion, Cadillac Cub, Travs, Winstons and many more may have gone the way of the dodo, 30 years on there are still a few of the musicians plying their trade successfully around the pubs and clubs of Hobart.
Any given weekend you can still find Billy Whitton, a local music icon, belting out Stray Cat Strut with as much gusto as he did with the Be Bop Brothers when they were the resident band at Tatts in the 80's sharing their stage with members of Dire Straits after their concert at KGV.
Another local legend from that era is Tony Voglino. Tony with his band Oz Lingo played many of Hobart's venues, always to packed houses. 30 years later Tony is still belting out tunes at venues like the Queens Head Hotel, Launceston Country Club and Paddy Waggon for a loyal following as well as being a much sought after entertainer for corporate functions and weddings. He has an amazing repertoire, borne from decades in the industry, and has recently released another album, It Is What It Is.
We were stoked when Tony approached us to develop his new web site and publicise the new album. You may have already seen the Television Advertisement which we produced and put to air recently and the web site is live and allows Tony's fans to download his music directly.
Check out your local gig guide to catch Tony live any given weekend, you won't be disappointed!
Here's the ad and website which feature production and graphic design work by our creative staff.
Visit Site: http://tonyvoglino.com/
In the immortal words of Nina Simone - "It's a new dawn / It's a new day / It's a new life for me / I'm feelin' good" and we're so enthusiastic about 2019 and beyond we'll let Nina break into song to set the mood:
Well not exactly a new life, because the one we have is pretty damn good, but a new look - that's right, we've taken our own advice and updated our brand.
The logo we've used for well over 20 years which you'd have seen featured in thousands of Television Commercials over the journey has been retired and is now relegated to the annals of history and a new improved version has been unveiled. Of course we've kept the forward bouncing ball as the centrepiece as it's the only way to go for us and our clients.
So it's a new dawn for Resilience with new branding and a new website - exciting!, but you can still expect the same great service levels, great marketing advice and great range of services and products that we are known for.
Let us know what you think:
We're lucky here at Resilience to have many long term clients who have trusted us over the years to make a real difference to their business by getting their message out over a variety of mediums - traditional and web based.
Our awesome clients, Tasmanian Sliding Door Repairs, are one such business who have utilised a number of our services: web design, television advertising, graphic design, magazine advertising and printing - which has raised their brand awareness and profile across a number of demographics. One of our latest projects for them was to design and print a corporate brochure outlining their Corporate and Domestic Services. We also provided an electronic version which can be emailed directly to prospective customers.
See the brochure below along with a number of projects we have completed for Tasmanian Sliding Door Repairs.
Call us today on 03 6224 6888 to enquire about our design and print services.
I started work on the 2nd of January 1985 and I remember it like it was yesterday. Resplendent in grey Fletcher Jones pants, a cream and blue checked shirt and a pale green square bottom tie, I turned up at an Agricultural Business in Liverpool Street full of trepidation and reported to the Senior Livestock Clerk. I was to be the Junior Livestock Clerk, responsible for for all the crap jobs the Senior Livestock clerk didn't want to do which was fair enough, he was after all the Senior livestock clerk.
One of those duties was recording livestock sales at the Bridgewater sale yards and running sales sheets to and from the auctioneer. To get to Bridgewater I'd have to cadge a lift with whichever Stock Agent was going by at the time which was OK- in the main they were good down to earth people keen to teach the city boy about the rural way of life and I had some great conversations and more than a few laughs going to and fro from the saleyards. Except for one guy, an Agent from down the Huon - maybe it was the pastel tie or my too long hair, but he took a dislike to me and delighted in making me uncomfortable. He even made me sit in the back seat of his vehicle, his dog taking pride of place in the front passenger seat whenever in his words he "drew the short straw" and had to give me a lift.
This was also the era that Normie Gallagher and the BLF were flexing their considerable muscle, despite some questionable and often violent means they and the union movement in general had gathered some real impetus and were knocking heads with the establishment all over the country. Of course a conservative Pastoral and Agricultural business considered itself to be part of the Establishment and any talk of joining a union was dealt with quicker than Warnie can scoff a pie.
So predictably things between me and the Huon agent came to a head and I had no recourse or protection from the company. Tired of the constant bullying, I started reacting which he in turn saw as insolence and our relationship reached a new low.
Then came the shittiest work day I have ever had - literally! Not exactly spritely on my feet at the best of times, I was running sales sheets to the auctioneer on a cold and rainy day when my feet went out from under me in one of the empty cattle races. I must have slid about 5 or six metres, throwing a few rolls in as I went through stuff I didn't want to think about. If sliding in shit infused mud was an olympic sport I might have been marked down for style but still would have made the podium! I was covered from head to toe, stank like I'd been synchronised swimming in a sewer and I still had three hours to go at the saleyards before I could leave.
I cleaned myself off as best as I could, got through the next three hours, willing the clock to go faster so I could get home and change before heading back to work. Of course the Agents were all aware of my predicament so when the auction was over the sound of roaring engines and wheels spinning from the carpark was palpable. The Huon Agent had been waylaid by a client and was hastily nominated by the others, over two way radios from the safety of the road, to get me home.
Relegated to the backseat again and sitting on old tarps it was a pretty miserable drive back with not so subtle obscene mutterings coming from the drivers seat. At least the dog was showing more interest in me!
Then came his coup de gras. The car came to a sudden halt at Franklin Square and I was ordered out and told to find my own way home. Refused by taxi drivers and with well over an hour to wait for the next bus, which may have refused me anyway, I was forced to trudge three kilometres home covered in crap with my head down hoping that nobody would recognise me.
At that stage I was still two months shy of my eighteenth birthday and the lessons learned have stayed with me to this day. Treat others in the workplace with fairness, equality and respect and join a bloody union!
Which brings me to....
Resilience are proud to have worked with the National Tertiary Education Union. We helped them create some public awareness recently surrounding some UTAS practices through cinema advertising and outdoor advertising on our Superscreen.
Some of my happiest days were spent at Swansea during school holidays as a kid. Our family were part of the temporary summer wave of "blow ins" that descended on the idyllic little town on Tassies East Coast every summer, setting up residence in our caravan which was permanently on site at the imaginatively named Swansea Caravan Park.
Long summer days were filled with beach cricket, table tennis and space invaders when it was raining, scarfing down hot buttered buns straight out of the oven from the local bakery and riding bikes with the posse all over town and beyond.
My favourite thing to do though was to get out on the water in Great Oyster Bay with my old man in his tinnie and fish for flathead. Back in those days if you put a line in with three hooks on it you'd pull in three fish and have three others chasing them up as you reeled it in. Most of the time there were a few of us in the boat, my sisters and brother often came out too which was great but I cherished the times it was just me and Dad drifting quietly in a comfortable silence while we waited for the next bite.
It wasn't always beer and skittles though, sometimes the weather would come up unexpectedly and the gentle swell that had been lulling me into an almost hypnotic state would turn quickly into something more akin to a wave pool and result in a white knuckle ride back into shore. Or the time the engine wouldn't start and the old man had to row from Dolphin Sands back to Swansea, a feat that to this day remains vivid in my memory.
It was a good feeling chowing down on barbecued Flathead fillets in the evening with the family knowing that I had helped put food on the table.
These days the humble Flathead, once considered the rat of the sea (albeit a tasty one!) are a lot harder to find and sell for upwards of $55/kg. The days of reeling them in as easily as shelling peas are long gone and the locals that know how and where to find them guard their secret spots jealously.
Of course to grab a few you need a boat, which is my segue into this weeks featured client - Mariner Aluminium Custom Boats.
A family business, based in Murdunna south east of Hobart, They manufacture and refit quality Aluminium Boats for domestic and commercial use.
Resilience redesigned their logo, designed and printed their stickers and developed a web site for them. check them out below:
Visit Site: http://marineraluminiumboats.com.au/
Now here's a project we could really sink our teeth into. New Identity, new web site and all the trimmings.
Business cards, letterhead, signage and presentation folders were all items we designed around the new Corporate identity we developed for Freestone Building Surveying.
We love crafting new logos and branding for businesses. It gives us a real kick seeing our creative efforts go by on a vehicle or drive past offices adorned with signage we have created.
The work we have done for Freestone Building Surveying is no exception. Check out the logo, stationery and web site below.
Letterhead and Folder
Visit Site: http://www.freestonebuildingsurveying.com.au/
Happy New Year! Here's hoping 2018 is a prosperous and happy one for all of our valued clients and friends around Hobart and beyond.
What better way to kick off the year than a shout out to an organisation that we have done a lot of work with who do great work on behalf of their members and the community in general.
We've been working with RSL Tasmania for some time now - we publish their On Service magazine, designed and developed their web site and have completed numerous graphic design and advertising projects for them over the years.
The RSL was founded in 1916 to provide comradeship and support to Australia's veterans and their families. It's core objectives are the welfare of war veterans, serving members of the ADF, ex-servicemen and women and their dependants; and to act as an advocacy for them. In addition to this the RSL is committed to Commemoration and Remembrance of those Australians who have given their lives in War and to instill in the Australian people the patriotic, loyalty and pride which the League has for the Nation, it’s people, the Crown and the Flag.
Resilience Marketing are proud to be associated with RSL Tasmania and feel honoured to be trusted with their two main forms of communication to their members - their web site and On Service magazine.
More recently we have also started working with the Hobart RSL Sub-Branch in helping them make people aware of their new digs within the Hobart Workers Club, another Hobart institution. They're still going strong, still supporting former and serving members and have been doing so for over 100 years.
Resilience have developed a press ad and a joint flyer for them and the Hobart Workers Club to help get the word out. You can check them out below:
Once again happy new year to all - and watch this space for more news from the Resilience team!
Printed DL Flyers
So these days I'm a little unsteady on my pins. A medical condition has led to muscle wasting in my legs and whilst I can walk around all day on the flat I generally have more than my fair share of stumbles, tumbles and outright nose dives. As a sobriety test though it works pretty well - If I'm out on a big night I blame the first two excursions to the floor on my feet but on the third one it's "Na you're pissed, time to call a cab!"
I think the most embarrassing tumble I've ever taken though happened in my 20s at Rosny Park Golf Course. As usual the place was packed with fellow hackers, and as usual I was mouthing off to everyone in my group how I was going to give them a golfing lesson. It was a cold, wet day in August and it was my turn to tee off on the third hole. Anybody that ever played Rosny back in those days knows that that was a busy part of the course. It's a shared tee for the 2nd and 18th holes, The 1st, 3rd and 17th greens are right next to it and it always became a bottleneck with golfers aplenty tapping their feet impatiently waiting to tee off.
So on that day we had the four in my group waiting to go, a group behind us also waiting for the 2nd tee, The same thing happening for the 18th and the surrounding greens full as well - close enough to 30 people hanging around watching me as I stepped up to the tee. I wish I could say that I was a gracious and sportsmanlike figure like the golfers of legend but in reality I was more Happy Gilmour than Jack Nicklaus. Mouthing off was second nature and I did plenty of it before starting my back swing.
That's where it came unstuck, literally! - my old KT-26s didn't hold so well in the mud and I could feel my feet going out from under me as the club started it descent towards the ball it was never going to get anywhere near. Before I knew it I was flat on my back, wallowing in the mud like a prize hog, the club having left my grip and almost decapitating a player on the 17th green, with over a score of previously bored golfers pointing fingers and laughing their heads off.
To add insult to injury I still had 17 holes to play caked in mud and copping constant and merciless stirring from my mates and the group behind us whenever they caught up which was often! Nearly 30 years later I'm still hearing about it when I catch up with the boys on a Wednesday night.
I don't reckon Grip Guard could have helped me that day, but these days as someone who's prone to slipping on wet, loose or slippery surfaces, I find their work invaluable. From massive projects like resurfacing footpaths in St Helens through to residential applications like driveways, paths and wet areas Kim and his team have been making Tasmania safer for all of us.
They've been with Resilience for some time now and we've completed a web site for them as well as designing their business cards among other projects.
This week's shout out goes to Vos Constructions, the people responsible for the incredible $12 million revamp of the Tasmanian Museum and Art Gallery among other high profile building projects around the state.
A lesser known, but growing part of their business is shopfitting and they have already assembled an impressive array of clients both here in Tasmania and on that much larger island to our north.
Emirates Leisure Retail Australia (Hudsons Coffee), Luxottica (OPSM, SunglassHut and Laubman and Pank), and Bakers Delights are some of the international and national organisations enjoying the Vos shopfitting experience as well as major pharmacy retail groups such as TerryWhite Chemists, Priceline, Chemmart, Discount Drug Stores and Chemist Outlet.
Resilience were stoked to be asked to develop a magazine ad to publicise their excellent work in the Macq01 Restaurant for the Federal Group recently in addition to the magazine ad we developed for them after their fit out of the Hudsons Coffee outlet at Sydney Airport.
Graphic Design and Magazine Placement:
I come from a long line of country folk. My forebears were robust types that lived through wars, depressions, droughts, floods and other natural disasters with nary a complaint and a practicality borne from just having to get on with it or you won't be eating anytime soon. They were farmers, graziers and saw millers and I'd like to say their blood courses through my veins but when it comes to farming I'm a card carrying member of City Boys R Us.
When I was growing up we used to visit my country cousins occasionally and the land was always a pleasant place for me to visit, but I wouldn't want to live there. My mum once suggested that I spend the summer holidays at my Uncle Bluey's farm in the mountains instead of the usual swimming, cricket and hanging with my friends and I screamed louder than a millennial who's lost his wifi.
Of course in this day of tree changes and hobby farming the lines between city folk and country folk have blurred and more and more people are being drawn to the rural or semi-rural lifestyle. Towns like Woodbridge, Cygnet and Huonville which were dying the death of a thousand cuts back in the 90's have a renewed energy, increased tourism and facilities in the form of restaurants, cafes and B&Bs and cottage industries are booming.
You would think that this exodus of unskilled city people moving to and working farms would lead to an increase of accidents on the land but the opposite is actually occurring. In the late 1980s and early 90s there were an average of nearly 150 accidental farming deaths per year. That number has steadily fallen and last year there were 63.
Education and resources relating to safe farming practices is freely available for hobby farmers and fair dinkum farmers alike and the increased awareness and education is clearly having an impact in keeping people on the land safer. Resilience are proud to have been involved in producing a raft of materials for Safe Farming Tasmania including an Induction Handbook and accompanying video, printed materials and electronic versions loaded onto a usb stick.
Here's a look:
Supplied on branded USB drive - here's an idea of the content