It's on again - next weekend on the 19th of August the little hamlet of Eaglehawk Neck in Tasmania's South East transforms itself into a hotbed of horsepower and derring do as drivers take on the hill between the Lufra Hotel and the Lookout once more.
This event is becoming more popular every year and this year is combined with the Rotary Car Show featuring classic 70's cars, Ferraris, Maseratis, Jags, Custom & Vintage cars and Electric Cars.
Why not make a weekend of it and let Peter and his staff at Lufra Hotel and Apartments take good care of you with quality accommodation, food and local bevvies while you take in the action and also explore all the region has to offer at a leisurely pace before heading home.
This year marks the third year that Resilience Marketing have been involved in this great local event. From branding through to their television commercial we feel privileged to play our role in this annual event which is so quickly growing in stature.
Here's a look at the tv commercial and branding work:
Branding and Graphic Design:
I'm a little out of my comfort zone here. When it comes to nails I'm a lot more familiar with clouts and round heads than acrylic overlays and manicures.
And according to wikipedia Shellac is a resin secreted by the female lac bug, on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in ethanol to make liquid shellac, which is used as a brush-on colorant. I wonder how many women know they are actually walking around with bug product from the sub continent lovingly applied to their fingernails.
Whether I understand it or not is a moot point - the manicure and nail business is substantial. So big in fact that when I thought I'd do a bit of research to write this (hey - I do research!) I started typing how often should into google and how often should you get a manicure was the first suggested result. Not how often should you brush your teeth, walk your dog, watch Game of Thrones or millions of other activities - how often should you get a manicure.
Now you're finished googling and found out my research is a bit dodgy (did you get wash your sheets or poop?) let me tell you about Elegant Tips and Toes in Kingston.
They have a full range of Nail and Manicure services and an awesome TV commercial, logo and web site designed by us.
Don't believe me? Can hardly blame you based on my "research"!
Proof's here though:
TV Commercial:
Branding:
Web Design
So most people are scared of something right? Snakes, spiders, heights, flying, public speaking are some things that can turn the most robust person into a quivering pile of jelly, cowering in a corner until somebody else makes the bad thing go away. Unless you have Pantophobia, the fear of everything, with Pantophobia nobodies making the bad thing go away.
Phobias are an accepted part of our makeup, commonly discussed over a sauv blanc or beer with our friends - "oh, i could never do that, xxxx scares the crap out of me" (apologies to people with xophobia, the fear of the letter x - ok I might have just made that up !) The point being that phobias are almost celebrated, in fact many people try to outdo each other with tales of their phobia induced wussiness.
My family is pretty typical I think, we cover a wide range of phobias between us. Included in the list are the common ones - public speaking, snakes, spiders. One family member is so scared of spiders that when a Huntsman appeared in front of him when driving he simultaneously floored the accelerator, let go of the wheel and screamed like Ned Flanders did when his bible fell in the pool. Fortunately no-one was hurt and he managed to drive home three hours later when the exterminators had given him the all clear.
I'm not immune either, my phobia is the dentist or Dentophobia. Not sure why, but it's always been there lurking in the background. Fine with heights, creepy crawlies and blue smarties but the thought of fronting up to the dentist makes me break out in a bad case of no freaking way. Fortunately for me it's a common fear and dentists have been on to it for a while. They offer things like sedation dentistry which means I get to hang on to my phobia like a security blanket but not have my teeth rot out of my head.
One of Hobart's best dental surgeries is Weidenbach and Associates in Campbell St. Tony and his team are well practiced in dealing with dentophobes and non dentophobes alike and offer a full range of dental services including teeth straightening with the fantastic Inman Aligner.
Resilence Marketing have used almost all of our creative team to help Weidenbach and Associates with rebranding - developing a new logo, a raft of stationery items, a new web site and subsequent television advertisements kept us busy! We're wrapt with the result.
What do you think:
Television Commercial:
Branding:
Web Design:
View site: http://dentist-hobart.com.au/
Ah the end of June - days are short, nights are long and for a while at least, all semblance of fun seems to have gone up in smoke with the Ogoh Ogoh at Dark MOFO the week before.
Fresh from gorging ourselves at Winterfeast, taking selfies in front of art installations that most of us will never understand and joining the hordes attempting to drink the town dry, it's now time to put our feet up, reacquaint ourselves with what's happening on Masterchef, The Voice, House Rules or whichever flavour of "reality tv" floats your boat.
Unless you are a small business person that is. For those of us that work for ourselves it's time for the annual unpleasantness that is the world of the TLA - Three Letter Acronym.
If you are an SME it's time to be the CFO and reconcile your GST for your BAS to give to your CPA to prepare your P&L to keep the ATO happy. A saga in a sentence!
Conjures up images of Dickensian like figures, burning the midnight oil, scratching on parchment with quills under candlelight doesn't it! It's bit more civilised than that these days, computers and heat pumps are the go but the reality is most of us are so busy working in our businesses that taxation compliance is strictly an after hours activity.
Then again it could be time for another TLA - D+P
Darko and Partners are Accountants / Tax Specialists with over 20 years experience who get a kick out of helping Small to Medium Businesses succeed. The world of the TLA is their domain! They'll happily deal with the acronyms allowing you to reacquaint yourself with your family, put bum grooves back in your couch, reassemble your train set or whatever else you've been lacking the time to do.
They've been clients of ours for a while now and we were fortunate enough to be trusted with their corporate identity and branding work.
Check it out below:
For a more in depth look here's some examples of the logo in different settings:
Business Cards DARKO + PARTNERS bcards FINAL#6
Letterhead: DARKO + PARTNERS LHEAD FINAL VER2
With Compliments: DARKO + PARTNERS WITH COMP#3
For further examples of the branding work done by our talented team of designers please look under branding in our folio.
This weeks shout out is to Rod and his team at Hurricane Outdoor Solutions and Hurricane Marine.
Rod runs both businesses and chances are if you maintain a boat or have ever had a beer outdoors in Salamanca you've been up close and personal with their handywork.
Hurricane Marine operate out of Prince of Wales Bay and provide a number of boat set up, maintenance, rigging and salvage services in addition to other marine services.
Hurricane Outdoor Solutions provide Outdoor Umbrellas, Awnings, Retractable Roofs and Outdoor Heating for entertainment venues and private homes. A quick walk down the waterfront of Hobart and Salamanca on a cool night and the number of people sitting outside enjoying a beverage or a feed are testament to how effective Hurricane Outdoor Solution's installations are.
Resilience are chuffed to have Rod and Hurrican Marine and Hurricane outdoor solutions as clients and have completed a number of projects for both businesses including Branding and Web Sites for both businesses.
Take a look here:
Hurricane Marine
Web Design:
Hurricane Outdoor Solutions:
Branding:
Web Design:
Visit Site: http://hurricaneoutdoorsolutions.com.au
Growing up; dinner was always meat and three veg served precisely at 6pm, the only exception being a bbq when it was just meat, bread and a token salad which usually went to the managerie of chooks, guinea pigs and mice the next morning. We were a family of carnivores no doubt about it, other food types existed solely to accompany the protein on the plate.
I remember vividly one night in the mid eighties when I thought I'd give mum a night off and cook dinner. Into the 72 Corolla Coupe and down to Purity in Sandy Bay I went, shopping list in hand, returning about 45 minutes later with two brown paper bags laden with the ingredients for my culinary maiden voyage. Took a bit longer than I expected though so the 6pm deadline was not going to be achieved and I was under pressure right from the start and things went downhill from there really!
Following Margaret Fulton's Chow Mein recipe I raced through the first few processes - chopped the cabbage, mushrooms and other veggies, got them sweating off on the stove and put the rice on. Awesome I thought - this cooking caper is easy. Step 4, remove veggies from the pan and fry the mince with garlic and ginger is where I came unstuck - I had the garlic and ginger but the mince never made it into my shopping trolly. Oh crap I thought when I looked at the clock and realised it was 5.55. Back then the supermarkets closed at 6, no redemption possible there. A hasty search of the cupboard revealed a solitary can of kidney beans - oh well that'll have to do then! In they went, veggies returned and the stock and noodles completed the first vegetarian meal ever served in our household - albeit unintentionally.
Watching the old man look suspiciously at the bowl in front of him, I have an appreciation for the nervous looks on Masterchef contentant's faces when when they face the judges. After the first fork full he dug through the bowl for about 30 seconds, finally raised his eyes to mine and said - Where's the meat?
Um...well, about that...! Needless to say I wasn't trusted with the cooking duties after that.
For my fellow meat lovers though Resilience Marketing have been trusted with developing the brand and web presence for Cluny Farms a local business who bring packaged sides of Beef, Lamb and Goat straight from the farm to your door. And at prices that won't break the bank or force you to take out a second mortgage!
Matthew is committed to the principles of sustainable farming and animal welfare whilst keeping costs down to his customers. Grass fed beef and lamb ensures the quality of his produce is exceptional as well.
Check out what we've done for Cluny Farm below.
Web Design:
Branding:
We're very lucky here at Resilience - we get to work on a variety of projects with a lot of Tasmanian Businesses out there making a real difference in our lovely state.
None more so than Tasmanian Agricultural Jobs - an organisation dedicated to improving Tasmania's rich and longstanding rural traditions through training and facilitating workforce opportunities in the Agricultural sector.
Resilience has completed a number of projects now for Tasmanian Agricultural Jobs, the latest of which is a Corporate Video to add to the Branding and Web work already completed.
Web Design:
Branding:
Could have a field day with gate puns here but that horse has bolted!
Autogate Services have been a client of ours for a while now. Andrew Montgomery and his team install automated gates, boom gates and pedestrian turnstiles to help their customers with the convenience that automation brings and the additional property security it provides.
They have key staff in Hobart, Launceston and Penguin and a legion of happy customers right around the state all rolling in and out of their garages or property gates at the click of a button.
The Autogate team look at all aspects of every project they undertake, ensuring that all aspects of the gate automation project are properly designed and integrated with power requirements, proper operation in the event of power failure, safety and activation facilities. They look bloody good too!
Autogate Services have trusted Resilience with their branding, web site and introductory television commercials:
Television Advertising:
Branding:
Web Design:
Visit Site: http://autogateservices.com.au/
Familiar sight?
Most of us that have kids know that hours spent on our knees picking up toys, finding stray bits of food stuffed into the sub woofer and fixing broken stuff are facts of life.
In my kids' case I'm afraid it's genetic. Frustrated sentences uttered by my mother which included both "your room" and "bomb site" were a very common occurrence. Naturally back yard cricket and footy were at the top of my priority list - hospital corners on the bed? Not so much! A trait that sadly has followed me into adult life. (more…)
Ah, 1984 - The Bombers beat their arch rivals Hawthorn for the flag, Darryl and Ossie are doing their thing on the box and Springsteen's Dancing in the Dark.
It's also the year of my college formal, and dressed to the nines in my Miami Vice white suit and pastel green square bottom tie, I'm on my way to pick up my girlfriend of three weeks in my 1972 two door Corolla coupe. A quick stop into a servo to grab some fuel, whack a $2 note into the acceptor and I'm good to go. Nervous as all hell because I'm about to meet her parents for the first time, I pull into her driveway to find her old man washing his Datsun 180b and looking at me, then my ride, looked me up and down again, finally fixing his gaze at the hotwire mags on the front, rolled his eyes and said "So you're the bloody reason I can never use the phone at night."
At that moment the front door opened and my girlfriend's mother came out with a smile on her face, Emma trailing behind. Any hopes I had of a reprieve faded as quickly as the smile on her mum's face though as she eyeballed my car. A look at her husband and a quick tilt of the head followed by a whispered conversation 10 yards away ensued as I slowly changed colour from white, through the shades of pink to scarlet and then back to white again. Eventually after expressing their grave concerns about the quality and safety of my car they admonished me to drive safely with my precious cargo and allowed us to leave. As first impressions go at least there was no where but up to go in their estimation!
If only Tasmanian Luxury Limousines were about in my day! That embarrassing footnote to my adolescence could have been avoided entirely (I'm not talking about the suit!) and I would have been viewed in an entirely different light!
The good folk at Tasmanian Luxury Limousines specialise in Meet and Greet services, provide personalized and extended tours, meetings and conventions, shopping, shore excursions for cruise vessels, sightseeing, sports events, weddings, airport transfers, VIP and corporate arrangements are also available.
Resilience are wrapt to count them among our valued clients and have provided web design, branding and graphic design services for them as well as producing their TV Commercial.
Here it is!:
View the branding services here:
Tasmanian Luxury Limousines Branding
Web Design:
Happy New Year to all of our valued clients and friends. Here's to a safe and prosperous 2017!
Christmases in our family are always large affairs, At least twenty people sharing lots of laughs, a few drinks which leads to a few tears - usually from my crazy Aunt (hey - everybody has one!) and of course a table laden with Turkey, Pork, Glazed Ham, every vegetable known to man and of course lashings and lashings of gravy and assorted sauces. (Sorry about the famous five channeling!).
As I contemplated shouldering my mother aside to get to the turkey leg I suddenly had a thought - what would this table look like if there were no farms? Pretty piss poor was my conclusion as I snared the leg while my sister picked my mother up from the floor. For some reason not much conversation was directed my way during lunch so I had plenty of time to expand on my ruminating on a world without agriculture. First there were the benefits - no brussell sprouts, cool, no tripe - even cooler! Then the reality hit - No Meat, No Vegetables, No Fruit, No Booze, NO COFFEE!!
All that was left was plastic cheese, I'm sure there's no actual dairy in that and Wendys ice cream.
Bloody good job there are farms was my conclusion, and the hardy souls that work on them. Which brings me to Resilience's latest completed project - graphic design, branding and a brand spanking new web site for Tasmanian Agricultural Jobs - a portal designed to connect farmers and workers. Resilience are proud to also be a partner in this endeavour.
Check it out here: http://www.tasagjobs.com.au
You'll feel like a Martini - shaken, not stirred after arriving in style with Ultimate Rides Tasmania.
Check out their brand new website emblazened with a new logo and Corporate Id elements all developed for Ultimate Rides by Q at Resilience Marketing. (Q must remain anonymous, a matter of security - We're sure you understand!) (more…)