The Globe Hotel is in its 180th year, having first been established in 1839.
To put this in perspective, Ikey Solomon was still walking the streets of Hobart, Texas was still part of Mexico and Charles Darwin was 20 years away from publishing 'The Origin of the Species'.
Like Hobart, the Globe Hotel has changed a lot in that time. Ikey and his peers would not recognise the place today. Its colonial past made way in 1937 and the hotel was demolished in it's 99th year and a more modern establishment built. No doubt within its walls in either incarnation there would be many a tale of tragedy, triumph, derring doo and momentous local and world events that have transpired over time.
Now the hotel is a social hub for the South Hobart and greater Hobart community, a great place to unwind over a drink with friends. You can also have a meal in the dining room or bar, have a flutter, grab a bottle of wine or a six pack or watch the game on their big screens.
Whilst respectful of it's past, the Globe has recently undegone major renovations, has revamped its bar, loung and bottleshop, and has modernised all hotel spaces while maintaining an authentic hotel experience for patrons.
You can check out the spaces here as part of a virtual tour developed by Resilience Marketing: https://www.theglobehotelhobart.com.au/hotel-spaces/
Resilience also developed new branding and a new web site for the Hotel: https://www.resilience.com.au/project/globe-hotel/
In the immortal words of Nina Simone - "It's a new dawn / It's a new day / It's a new life for me / I'm feelin' good" and we're so enthusiastic about 2019 and beyond we'll let Nina break into song to set the mood:
Well not exactly a new life, because the one we have is pretty damn good, but a new look - that's right, we've taken our own advice and updated our brand.
The logo we've used for well over 20 years which you'd have seen featured in thousands of Television Commercials over the journey has been retired and is now relegated to the annals of history and a new improved version has been unveiled. Of course we've kept the forward bouncing ball as the centrepiece as it's the only way to go for us and our clients.
So it's a new dawn for Resilience with new branding and a new website - exciting!, but you can still expect the same great service levels, great marketing advice and great range of services and products that we are known for.
Let us know what you think:
We're lucky here at Resilience to have many long term clients who have trusted us over the years to make a real difference to their business by getting their message out over a variety of mediums - traditional and web based.
Our awesome clients, Tasmanian Sliding Door Repairs, are one such business who have utilised a number of our services: web design, television advertising, graphic design, magazine advertising and printing - which has raised their brand awareness and profile across a number of demographics. One of our latest projects for them was to design and print a corporate brochure outlining their Corporate and Domestic Services. We also provided an electronic version which can be emailed directly to prospective customers.
See the brochure below along with a number of projects we have completed for Tasmanian Sliding Door Repairs.
Call us today on 03 6224 6888 to enquire about our design and print services.
Some of my happiest days were spent at Swansea during school holidays as a kid. Our family were part of the temporary summer wave of "blow ins" that descended on the idyllic little town on Tassies East Coast every summer, setting up residence in our caravan which was permanently on site at the imaginatively named Swansea Caravan Park.
Long summer days were filled with beach cricket, table tennis and space invaders when it was raining, scarfing down hot buttered buns straight out of the oven from the local bakery and riding bikes with the posse all over town and beyond.
My favourite thing to do though was to get out on the water in Great Oyster Bay with my old man in his tinnie and fish for flathead. Back in those days if you put a line in with three hooks on it you'd pull in three fish and have three others chasing them up as you reeled it in. Most of the time there were a few of us in the boat, my sisters and brother often came out too which was great but I cherished the times it was just me and Dad drifting quietly in a comfortable silence while we waited for the next bite.
It wasn't always beer and skittles though, sometimes the weather would come up unexpectedly and the gentle swell that had been lulling me into an almost hypnotic state would turn quickly into something more akin to a wave pool and result in a white knuckle ride back into shore. Or the time the engine wouldn't start and the old man had to row from Dolphin Sands back to Swansea, a feat that to this day remains vivid in my memory.
It was a good feeling chowing down on barbecued Flathead fillets in the evening with the family knowing that I had helped put food on the table.
These days the humble Flathead, once considered the rat of the sea (albeit a tasty one!) are a lot harder to find and sell for upwards of $55/kg. The days of reeling them in as easily as shelling peas are long gone and the locals that know how and where to find them guard their secret spots jealously.
Of course to grab a few you need a boat, which is my segue into this weeks featured client - Mariner Aluminium Custom Boats.
A family business, based in Murdunna south east of Hobart, They manufacture and refit quality Aluminium Boats for domestic and commercial use.
Resilience redesigned their logo, designed and printed their stickers and developed a web site for them. check them out below:
Visit Site: http://marineraluminiumboats.com.au/
Now here's a project we could really sink our teeth into. New Identity, new web site and all the trimmings.
Business cards, letterhead, signage and presentation folders were all items we designed around the new Corporate identity we developed for Freestone Building Surveying.
We love crafting new logos and branding for businesses. It gives us a real kick seeing our creative efforts go by on a vehicle or drive past offices adorned with signage we have created.
The work we have done for Freestone Building Surveying is no exception. Check out the logo, stationery and web site below.
Letterhead and Folder
Visit Site: http://www.freestonebuildingsurveying.com.au/
I come from a long line of country folk. My forebears were robust types that lived through wars, depressions, droughts, floods and other natural disasters with nary a complaint and a practicality borne from just having to get on with it or you won't be eating anytime soon. They were farmers, graziers and saw millers and I'd like to say their blood courses through my veins but when it comes to farming I'm a card carrying member of City Boys R Us.
When I was growing up we used to visit my country cousins occasionally and the land was always a pleasant place for me to visit, but I wouldn't want to live there. My mum once suggested that I spend the summer holidays at my Uncle Bluey's farm in the mountains instead of the usual swimming, cricket and hanging with my friends and I screamed louder than a millennial who's lost his wifi.
Of course in this day of tree changes and hobby farming the lines between city folk and country folk have blurred and more and more people are being drawn to the rural or semi-rural lifestyle. Towns like Woodbridge, Cygnet and Huonville which were dying the death of a thousand cuts back in the 90's have a renewed energy, increased tourism and facilities in the form of restaurants, cafes and B&Bs and cottage industries are booming.
You would think that this exodus of unskilled city people moving to and working farms would lead to an increase of accidents on the land but the opposite is actually occurring. In the late 1980s and early 90s there were an average of nearly 150 accidental farming deaths per year. That number has steadily fallen and last year there were 63.
Education and resources relating to safe farming practices is freely available for hobby farmers and fair dinkum farmers alike and the increased awareness and education is clearly having an impact in keeping people on the land safer. Resilience are proud to have been involved in producing a raft of materials for Safe Farming Tasmania including an Induction Handbook and accompanying video, printed materials and electronic versions loaded onto a usb stick.
Here's a look:
Supplied on branded USB drive - here's an idea of the content
At Resilience we've been helping business be seen for over 25 years now.
Once synonymous with the Resilience Report, a budget tv advertising and radio advertising package which helped hundreds of Tasmanian businesses showcase their products and services, Resilience helped pioneer cost effective advertising in the Tasmanian market. Hard to believe that the last Resilience Report aired 10 years ago!
We're proud of our roots, which made us a household name in Southern Tasmania, but we've moved on a bit from those days now.
We are all about finding quality solutions to get our client's message out to the market place and have added many strings to our bow in order to do this. Having evolved into a full service Advertising Agency, we take a consultative approach with our clients to find the best medium or combination of mediums to ensure their brand rises above the pack. We've fully embraced web technology and social media and added them to our more traditional electronic media solutions in addition to one of our fastest growing areas, outdoor advertising.
With our superscreen displaying ads 24/7 at the Elwick Showgrounds and the utilisation of traditional billboards we are literally showcasing hundreds of Tasmanian, National and International brands every day to thousands of people.
To find out how we can help your business give us a call on 03 6224 6888 or use the contact form on this site.
I had to visit my doctor this week. The dreaded dog's disease was getting the better of me, threatening to turn into a full blown case of the man flu, which we all know is a fate undeserved for any man and much worse than the female equivalent. Settling in for what turned out to be a long wait in a room jammed with people filling tissues in plague proportions, I looked around for a magazine to read to pass the time.
My usual M.O. is to grab a National Geographic to use as cover while I sneakily slip a Take 5 or New Idea inside it to catch up with the Kardashians or tsk tsk at whatever nonsense Kanye is sprouting. Kanye is the greatest source of nonsensical quote gold since Dan Quayle. Take this gem: “I see stuff from the future, and I’m such a futurist that I have to slow down and talk in the present.”
But in this surgery there wasn't a magazine to be seen. Nada. I looked everywhere but not even a dog eared copy of Women's Weekly was available. I even asked the receptionist who haughtily looked down her glasses and pointed to a sign on the wall supplying that day's WIFI code. WIFI? I remember when every medico in town had a sign on the wall demanding that people switch off their mobiles or else. Having left my mobile in the car I was forced to people watch which in a room full of infected people isn't really a pleasant experience.
It got me thinking though - are magazines a dying medium? Are kids of today and tomorrow going to be denied the joys that I had like Spy vs Spy and folding the back cover of Mad Magazine or laughing at the idiot in a singlet and his sheep hanging off the balcony of the Ettamogah Pub in the Post Magazine?
In this day of iPads and electronic content delivery will there be a place for printed magazines?
Well judging by the range at Blackmans Bay News and Post the answer to that question is Yes!
They have thousands of titles in stock and can order in magazines that aren't already on their racks. They also have a huge range of papers, books, cards, snacks and stationery as well as lotto, dry cleaning and Australia Post Agencies.
Far be it for us to brag (wink,wink!) but they also have great branding, television advertising and an awesome web site all developed by you know who!
Check them out below:
Branding and Graphic Design:
Some of my earliest memories are of the Salvation Army Band precariously placed on the narrow footpath outside our home in Dynnyrne belting out the tunes with gusto while my neighbours silenced the rattling collection tin with donations usually consisting of 1 and 2 cent pieces. They'd appear almost by magic, play four or five tunes, thank us for watching and move on to another street corner, in another street with a minimum of fuss but a maximum feeling of good will.
Of course as a young boy I wasn't aware of who the Salvos were, the work they do for the embattled within the community, the number of people faced with homelessness, domestic violence and hunger that they help every day; or the number of lives they have turned around when despair and hopelessness seemed all that was possible. I just liked watching the tuba player go red in the face and watching the trombones slide in and out!
Fast forward more years than I would care to admit to and they are still going strong, still out there quietly doing their thing helping the next generations of the less fortunate among us, faced with new challenges such as synthetic drugs and rising rents and mortgages putting more people on the streets.
The Salvos prefer to do their work quietly and in the background but some are more visible than others. My friends and I have a very longstanding Wednesday night tradition of gathering and having a few laughs or solving the world's problems over an ale or two at a local waterfront hotel, and not many Wednesday nights go by without old Don making an appearance, smiling and laughing with the locals, wooden collection box in hand.
Now in his 80s, Don Miller has become a Hobart institution. Week in and week out he's out there doing the rounds of Hobart's hotels, raising money, interacting with the community, sharing a joke or showing genuine concern for the people on his beat. He's seemingly been around for ever and for many is the face of the Salvation Army in Hobart. There's even a portrait of him hanging proudly over the door at the Republic Bar. Don epitomises everything that's good about the Salvos - warm, caring, empathetic and engaging but you get the feeling that if you ever needed someone to go in to bat for you he'd be leading the charge.
Resilience Marketing have been fortunate to have a longstanding relationship with the Salvation Army, from billboards and magazine advertisements through to their latest television commercial.
Here's a look at a couple of projects we've worked on:
It's on again - next weekend on the 19th of August the little hamlet of Eaglehawk Neck in Tasmania's South East transforms itself into a hotbed of horsepower and derring do as drivers take on the hill between the Lufra Hotel and the Lookout once more.
This event is becoming more popular every year and this year is combined with the Rotary Car Show featuring classic 70's cars, Ferraris, Maseratis, Jags, Custom & Vintage cars and Electric Cars.
Why not make a weekend of it and let Peter and his staff at Lufra Hotel and Apartments take good care of you with quality accommodation, food and local bevvies while you take in the action and also explore all the region has to offer at a leisurely pace before heading home.
This year marks the third year that Resilience Marketing have been involved in this great local event. From branding through to their television commercial we feel privileged to play our role in this annual event which is so quickly growing in stature.
Here's a look at the tv commercial and branding work:
Branding and Graphic Design:
I'm a little out of my comfort zone here. When it comes to nails I'm a lot more familiar with clouts and round heads than acrylic overlays and manicures.
And according to wikipedia Shellac is a resin secreted by the female lac bug, on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in ethanol to make liquid shellac, which is used as a brush-on colorant. I wonder how many women know they are actually walking around with bug product from the sub continent lovingly applied to their fingernails.
Whether I understand it or not is a moot point - the manicure and nail business is substantial. So big in fact that when I thought I'd do a bit of research to write this (hey - I do research!) I started typing how often should into google and how often should you get a manicure was the first suggested result. Not how often should you brush your teeth, walk your dog, watch Game of Thrones or millions of other activities - how often should you get a manicure.
Now you're finished googling and found out my research is a bit dodgy (did you get wash your sheets or poop?) let me tell you about Elegant Tips and Toes in Kingston.
They have a full range of Nail and Manicure services and an awesome TV commercial, logo and web site designed by us.
Don't believe me? Can hardly blame you based on my "research"!
Proof's here though:
So most people are scared of something right? Snakes, spiders, heights, flying, public speaking are some things that can turn the most robust person into a quivering pile of jelly, cowering in a corner until somebody else makes the bad thing go away. Unless you have Pantophobia, the fear of everything, with Pantophobia nobodies making the bad thing go away.
Phobias are an accepted part of our makeup, commonly discussed over a sauv blanc or beer with our friends - "oh, i could never do that, xxxx scares the crap out of me" (apologies to people with xophobia, the fear of the letter x - ok I might have just made that up !) The point being that phobias are almost celebrated, in fact many people try to outdo each other with tales of their phobia induced wussiness.
My family is pretty typical I think, we cover a wide range of phobias between us. Included in the list are the common ones - public speaking, snakes, spiders. One family member is so scared of spiders that when a Huntsman appeared in front of him when driving he simultaneously floored the accelerator, let go of the wheel and screamed like Ned Flanders did when his bible fell in the pool. Fortunately no-one was hurt and he managed to drive home three hours later when the exterminators had given him the all clear.
I'm not immune either, my phobia is the dentist or Dentophobia. Not sure why, but it's always been there lurking in the background. Fine with heights, creepy crawlies and blue smarties but the thought of fronting up to the dentist makes me break out in a bad case of no freaking way. Fortunately for me it's a common fear and dentists have been on to it for a while. They offer things like sedation dentistry which means I get to hang on to my phobia like a security blanket but not have my teeth rot out of my head.
One of Hobart's best dental surgeries is Weidenbach and Associates in Campbell St. Tony and his team are well practiced in dealing with dentophobes and non dentophobes alike and offer a full range of dental services including teeth straightening with the fantastic Inman Aligner.
Resilence Marketing have used almost all of our creative team to help Weidenbach and Associates with rebranding - developing a new logo, a raft of stationery items, a new web site and subsequent television advertisements kept us busy! We're wrapt with the result.
What do you think:
View site: http://dentist-hobart.com.au/