Television Commercial:
Web Design:
Visit Site: https://geilstonbayboatclub.com.au/
Branding:
Web Design:
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Web Video:
Web Design
Television Advertising
The 2019 Salvation Army Sleepout was another huge success and Resilience Marketing were there to record it.
The plight of homeless people is never better illustrated than by a group of successful people actually experiencing a small taste of what they go through on a daily basis.
Imagine sleeping rough and hungry most nights in Hobart in the dead of winter. That's the reality for an increasingly large group of Hobart's forgotten people. Forgotten by most anyway - not the Salvos. They're out there every night seeking out the homeless, offering a feed, support, a friendly ear and if possible shelter.
The sleepout is a wonderful initiative, not only is it a major fundraiser to help the Salvos continue their work with the homeless but it also raises awareness of and empathy for a group of people who find themselves on the edges of society, often through a series of unfortunate circumstances which could befall many of us.
Thanks to the Salvos for inviting us to come along and capture the night and produce the video for them.
Everybody loves gifts. Birthdays; Christmas; Anniversaries; we receive and give hundreds if not thousands of gifts over our lifetime.
Some standout - like the flying lesson I once received where I got to actually take off, take a flight path directly over my house and then land a light plane. A day that still brings a smile to my face when I think of it. Or the hideous tapestry a friend brought back from Khazakstan which adorned our lounge room wall from thirty seconds before she visited until about thirty seconds after she left.
Some people get consumed by gift-giving - you know the type, they start humming Christmas carols in September and visibly brighten when the hot cross buns appear in Woolies in February. They make lists, prepare budgets and ruminate for hours on the best gift choice for their labrador.
Others do their Christmas shopping on December 24 - 6 gift vouchers, a few lotto tickets, righto - sorted!
I fall more into the second camp than the first, more through procrastination than anything. There's always time to get Dad's fathers day gift sorted until it runs out and you find yourself at Bunnings on the day grabbing a gift voucher and a snag on the way out.
Hey, it's the thought that counts though - right?
Our fabulous clients, Blackmans Bay Newsagency have everything for people who fall into my group of gift-givers. They have a huge range of gift options, greeting cards, and advice.
So what's the best or worst gift you've received?
The Globe Hotel is in its 180th year, having first been established in 1839.
To put this in perspective, Ikey Solomon was still walking the streets of Hobart, Texas was still part of Mexico and Charles Darwin was 20 years away from publishing 'The Origin of the Species'.
Like Hobart, the Globe Hotel has changed a lot in that time. Ikey and his peers would not recognise the place today. Its colonial past made way in 1937 and the hotel was demolished in it's 99th year and a more modern establishment built. No doubt within its walls in either incarnation there would be many a tale of tragedy, triumph, derring doo and momentous local and world events that have transpired over time.
Now the hotel is a social hub for the South Hobart and greater Hobart community, a great place to unwind over a drink with friends. You can also have a meal in the dining room or bar, have a flutter, grab a bottle of wine or a six pack or watch the game on their big screens.
Whilst respectful of it's past, the Globe has recently undegone major renovations, has revamped its bar, loung and bottleshop, and has modernised all hotel spaces while maintaining an authentic hotel experience for patrons.
You can check out the spaces here as part of a virtual tour developed by Resilience Marketing: https://www.theglobehotelhobart.com.au/hotel-spaces/
Resilience also developed new branding and a new web site for the Hotel: https://www.resilience.com.au/project/globe-hotel/
So Anzac Day has come and gone for another year and the respect
35,000 people showed up at the War Memorial in Canberra and countless thousands more turned up at hundreds of dawn services and marches across the country.
It got me thinking about legacies and what these brave men and women are remembered for now they've passed on. There would be innumerable stories of courage, mateship, hardship and stoic humour that were told at the wakes of these heroes.
Grandkids and great-grandkids who were unaware of just how much adversity and the perils their departed loved one faced and triumphed over simply to return home would wonder how they never knew the story behind the smile.
One such story is the previously forgotten story of my great-grandfather, Private George Leahy and the boy he smuggled out of Belgium in his kit bag in 1918. Uncovered again after exhaustive research by my sister Sonya Moon a couple of years ago, it's a remarkable story of the Australian Identity - Bravery, a healthy disrespect for over officiousness, mateship and decency.
It garnered national attention in 2017 but so easily could have remained forgotten if not for Sonya's determination. Here's the story: https://www.abc.net.au/news/2015-04-16/family-discovers-fate-of-wwi-belgian-boy-smuggled-by-australians/6390646
Our generations are the lucky ones. Propped up by the sacrifices of those that came before us we are free to live and love in peace, hold differing beliefs without fear or persecution and carve out our own identity in the "lucky country"
Still, when the day comes of our own wake, what stories will be told about us? Will they be of courage and sacrifice or how we made a difference no matter how small?
How would you like to be remembered?
With our help Millingtons just asked the same question:
How lucky are we to live in this beautiful place? If the magnificent River Derwent on most people's doorsteps isn't enough for envious mainlanders, we then have the even more magnificent Mount Wellington or Kunanyi standing like a sentinel watching over a diverse and cosmopolitan population of 200,000 people.
It's that diversity that has come to the fore over the last couple of decades - allowing choices in entertainment and food that us children of the 70's had no idea existed.
Growing up in that era was a culinary wasteland, the local fish and chip shops and a single Kentucky Fried Chicken were the only takeaway options, and apart from a few Chinese Eateries and the ubiquitous counter meals, restaurants were nearly all traditional collar and tie affairs and mostly out of reach for working families.
As our population diversified the choices in food did as well. One of the first restaurants I frequented as a young man was an unpretentious Italian place called Concetta's in Harrington Street. Cracked formica tables, chipped and uneven wooden school chairs but man was the food good - and cheap! It was the start of a life long love affair with pasta.
Nowadays think of a cuisine and Hobart has several restaurants that cater to it. Some are so so but most are exceptional giving Hobart and Tasmania a reputation as a food and wine mecca for foodie tourists.
One such exceptional restaurant has already cemented itself as a local bucket list eatery. Suminato offers a Japanese fine dining, but informal experience in the heart of Sandy Bay. Their modern take on traditional Japanese food is a unique experience - contemporary food a thousand years in the making. And if you are looking for a vending machine supplier, Royal vending is the leading supplier of high quality modern snack, drinks and combination vending machines at the best prices, just go to www.royalvending.com.au/vending-machines-brisbane/.
Check out the web site we did for them and then make a booking - you'll be glad you did!
Many years ago while I was in America I got sick. I mean really sick.
A very small wound that I had on my foot decided it liked the local bugs and offered them a warm and cosy home in which to live and breed. Unfortunately it turned into the movie Animal House and my immune system was unable to stop the food fight.
It ended with a paramedic at Denver Airport, that my then wife had the Pilots call en route from New York, telling me that if I got on the next plane to fly home they'd probably take me off in a body bag.
Common sense prevailed and my one and only trip in an ambulance ended with me in hospital in Denver with acute sepsis and a fairly grim prognosis.
While I spent the next few days on antibiotics and drifting in and out of lucidity my wife and the travel insurance company explored all options available, one of which was medivacing me back to Australia with a medical team to look after me if I recovered sufficiently to fly. The price tag for this was $250k.
Fortunately it wasn't needed, firstly because the antibiotics after a week or so did the trick and I recovered fairly quickly once I stabilised, and secondly because the insurance company ended up denying my claim.
Fast forward 10 years or so and I was having a chat with David Watson, owner of Ambulance Private Tasmania and Targa Tasmania driver extraordinaire.
David had asked Resilience to revamp his website and I recounted my story after noticing that they offer international patient transport as a service. David explained that the $250k price tag for my situation was normal in his industry because a private plane had to be chartered and that and the costs of accompanying medical staff doesn't come cheap.
Fortunately for his international patient movements he had come up with a cheaper solution. By utilising his contacts and relationships within the medical and aviation industries he developed a way to transport patients safely on commercial flights with the same standard of care. Talk about game changers - now patients can be moved internationally for a fraction of the previous cost.
It's the way they handle everything - innovatively, personally, professionally and using best practice methods.
You've probably seen the Ambulance Private fleet hundreds of times out there moving patients to and from hospitals, medical appointments and their homes but haven't given it much thought.
That's the way they like it - maximum service and minimum fuss. Their patient transfer services are local, interstate and international and they also provide corporate and sporting event first aid services.
Here's their revamped web site: https://www.ambulanceprivate.com.au
Well the future of my back anyway!
I spend upwards of 7 hours every day with my backside parked on a chair, looking at a computer screen and am slowly realising that things in my little home office need to change.
The concept of Ergonomics isn't new. It was first discussed by Polish professor Wojciech Jastrzebowski in 1857 - that's Polish as in the country Poland, not the study of Mr Sheen.
By the turn of the last century employers were starting to take the concept a bit more seriously. Most occupations were labour intensive and injury and death rates were high resulting in a lot of down time and reduced profits. Well heeled toffs were becoming slightly less well heeled toffs and something had to be done.
Work processes came under the spotlight, were reviewed and improved, restoring profits and allowing the toffs to resume buying one or two additional polo ponies a season.
Thus the OH&S industry was born and slowly evolved into the work practices we have today.
Anyway, back to my back - which is making me feel every one of my 50+ years and looks like a question mark when I eventually rise from my circa 1980 chair until it cracks like a rifle shot when I straighten up.
I'm sure if a OH&S guru came and checked out my situation they'd take me out the back and take a sledgehammer to me - arguing it'd be quicker and less painful than the damage I'm inflicting on myself.
Here comes the segue!
Or they'd take me to Flair Office Furniture and select appropriate furniture and office accessories to correct my posture. Think I prefer the second option! Make sure to visit their site to choose your favorite styles and redecorate your space at home.
The good people at Flair have been fantastic clients of Resilience Marketing for a while now and we have completed several television commercials for them as well as a corporate video.
Tasmanians are a generous lot. We punch above our weight when it comes to helping those who are temporarily, or in Alexis Downie's case, permanently disadvantaged.
Alexis has Muscular Dystrophy, a group of muscle wasting diseases caused by inheriting some dodgy genes which cause the body to either inhibit proteins needed for normal muscle development or produce toxins that break them down.
One in a thousand people live with the condition under it's various guises. Some are severe, tragically taking young lives early, and some such as the type I have allow people to develop symptoms later in life and only cause mid to minor disability.
One thing is for certain - they are all life altering for the person who drew the short straw and for their loved ones.
We were approached by Muscular Dystrophy Tasmania last year to help publicise their goal of providing a motorised chair for Alexis and a vehicle which was properly fitted to transport Alexis and her chair, as well as her family.
With the generosity of the wonderful John X we developed a television commercial, created a go fund me campaign, revamped their website and negotiated with Television Networks, who were also incredibly generous, to air the commercials.
That's where you, the people of this beautiful state of ours, stepped up.
The response to Alexis and her families plight was overwhelming.
I'm getting quite emotional writing this, maybe because of my personal connection with MD, but more likely because my faith in the goodness of people has been vindicated.
The generosity of spirit, community mindedness and sense of a fair go of the Tasmanian people have allowed Muscular Dystrophy Tasmania to give Alexis's family the keys to a purpose fitted vehicle and more importantly Alexis into a life changing chair.
You've changed a life and that's no small thing.
https://www.resilience.com.au/project/muscular-dystrophy-tasmania/
