The 2019 Salvation Army Sleepout was another huge success and Resilience Marketing were there to record it.
The plight of homeless people is never better illustrated than by a group of successful people actually experiencing a small taste of what they go through on a daily basis.
Imagine sleeping rough and hungry most nights in Hobart in the dead of winter. That's the reality for an increasingly large group of Hobart's forgotten people. Forgotten by most anyway - not the Salvos. They're out there every night seeking out the homeless, offering a feed, support, a friendly ear and if possible shelter.
The sleepout is a wonderful initiative, not only is it a major fundraiser to help the Salvos continue their work with the homeless but it also raises awareness of and empathy for a group of people who find themselves on the edges of society, often through a series of unfortunate circumstances which could befall many of us.
Thanks to the Salvos for inviting us to come along and capture the night and produce the video for them.